Panasonic Unveils New Men's Trimmers Designed with Advanced Precision for the Ultimate Shaving Experience

NEWARK, N.J., Oct. 26, 2017 /PRNewswire/ -- Panasonic Consumer Electronics Company today introduced two new men's grooming trimmers – the 2017 GQ Grooming Award winning ER-SB40-K Precision Power Beard, Mustache and Hair Trimmer and ER-GK60-S Cordless Electric Body Trimmer. Both the ER-SB40-K and ER-GK60-S trimmers have been developed with advanced precision technology and are equipped with new features and innovative designs.  

A newly-crowned 2017 GQ Grooming Award winner, the recently released ER-SB40-K Men's Precision Power Beard, Mustache and Hair Trimmer comfortably grooms beards, mustaches and hair with a high-speed linear motor and advanced precision blade. Equipped with a 9,800 CPM linear motor, the Panasonic ER-SB40-K is the company's fastest consumer cutting system to date.  And, the high-speed motor will quickly cut through even dense hair, keeping its full power through the length of the battery charge.  The new, advanced performance blade has been designed with rounded tips and wider gaps, enabling the trimmer to cut neatly through even the most unruly hair, including whiskers that lie flat on the skin.  An included comb attachment and a quick adjust dial with 19 trim length settings allows consumers to create and maintain their own individual look and style.  The ER-SB40-K can be used corded or cordless and an IP7X waterproof design allows for quick, easy cleaning under running water.

From facial hair to body hair, Panasonic has all the tools to keep consumers groomed.  The new ER-GK60-S Men's Cordless Electric Body Trimmer with Three Attachments offers men a gentle and detailed full-body grooming of underarms, chest, legs, and more.  A unique V-shape trimmer head cleanly grooms hard-to-reach areas like the back.  The trimmer's hypoallergenic stainless steel blade has a thickness of just 0.1mm, which allows consumers to trim closely to the skin for an extremely clean, smooth and comfortable feel.  The trimmer's slim-line design and a sure-grip handle ensures easy trimming control, even while in the shower.  Three attachments are included to ensure users trim to the lengths they want: the lower-body attachment has been designed with rounded tips to help minimize irritation and maximize comfort in sensitive areas; two longer length attachments are ideal for chest, arms and legs.  

Both new trimmers are equipped with a waterproof design that allows for safe and simple grooming in the shower. Additionally, both the ER-SB40-K and ER-GK60-S can be used on dry skin for comfortable grooming anytime, anywhere.

Outpacing hundreds of carefully considered grooming products, the 2017 GQ Grooming Award-winning ER-SB40-K Men's Precision Power Beard, Mustache and Hair Trimmer is featured in the November issue of GQ and available for purchase from $149.99.

The new ER-GK60-S Men's Cordless Electric Body Trimmer with Three Attachments is available for purchase from $69.99. Both trimmers are available online at www.Panasonic.com and at select grooming specialty and mass retailers.

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including LUMIX Digital Cameras, Camcorders, Blu-ray players, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good.  Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. 

Learn more about Panasonic at us.panasonic.com/news.

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SOURCE Panasonic Consumer Electronics Company

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