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High Demand from Nutraceutical Segment to Boost the Saffron Market | Technavio
[October 23, 2017]

High Demand from Nutraceutical Segment to Boost the Saffron Market | Technavio


According to the latest market study released by Technavio, the global saffron market is expected to grow at a CAGR of close to 6% during the forecast period.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171023006287/en/

Technavio has published a new report on the global saffron market from 2017-2021. (Graphic: Business ...

Technavio has published a new report on the global saffron market from 2017-2021. (Graphic: Business Wire)

This research report titled 'Global Saffron Market 2017-2021' provides an in-depth analysis of the market in terms of revenue and emerging market trends. This report also includes an up to date analysis and forecasts for various market segments and all geographical regions.

According to Akash Pandey, a lead analyst at Technavio for food research, "The increasing awareness of the health benefits of saffron is helping the growth of the market. Its active biological compounds have many health benefits, which are being extensively researched and used in the nutraceutical industry. Saffron is used to produce pharmaceutical drugs, which are used to treat conditions in the digestive, respiratory, and circulatory systems."

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The market research analysis categorizes the global saffron market into three major product segments. They are:

  • Saffron thread
  • Powdered saffron
  • Liquid saffron

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Global saffron thread market


Saffron threads are used in several foods as well as non-food applications due to which there is a significant increase in the sales of saffron threads. Saffron threads are further processed to make powders, liquid extracts, and others. The whole thread, which is mostly red in color, is used in the preparation of many Middle Eastern and Mediterranean dishes, both at home and at restaurants. Just a few saffron threads added to dishes and beverages can provide the desired color and aroma. Saffron threads have a much richer flavor than the powdered form. These threads are less susceptible to adulteration but are more expensive than the powdered form.

"Saffron threads are also used in the preparation of herbal medicines that treat minor health conditions such as common cold, cough, and others. The active ingredients in the whole and unprocessed saffron impart therapeutic benefits. Hence, it is used by pharmaceutical players to prepare nutritional supplements," says Akash.

Global powdered saffron market

Both coarse and fine powder forms of saffron are used in many commercial applications. Powdered saffron is available in varied quantities, and is less expensive than the thread form as it has a larger volume. Powdered saffron is primarily used in the preparation of cosmetics and supplements.

However, recently an increase in adulterants has been witnessed in the powdered saffron products. Saffron is contaminated with turmeric, paprika powder, and brick dust. The powdered saffron offered in Saudi Arabia was found to contain Tartrazine, an illegal dye that provides a similar color like that of saffron. The adulterated saffron is usually bought at lower prices by naive tourists. Counterfeit practices exist due to the lack of stringent regulations and labeling practices. With stricter regulations by the Food and Drug Administration (FDA) and other regulatory bodies, the counterfeit menace can be brought to a minimum.

Global liquid saffron market

The liquid extract of saffron is the most convenient to use among its other forms. However, liquid saffron is much more expensive than the rest. Powdered saffron is added to boiling water or ice to extract liquid saffron, which is then used for various culinary purposes. Liquid saffron is used as a coloring agent in food and beverages, supplements, perfumes, and liquor. It is also used to dye fabrics such as rugs, veils, and others. Liquid saffron extract has been used in the preparation of perfumes in many Middle Eastern countries since time immemorial. It is now being preferred by people in Western countries also.

In 2015 and 2016, some perfumes made using liquid saffron were launched. For instance, in 2016, AetherArtsPerfume, a US-based manufacturer of colognes and perfumes, launched a unisex saffron perfume with a blend of pink peppercorn, turmeric, saffron, Cananga, jasmine, vanilla, and hazelnut.

The top vendors highlighted by Technavio's market research analysts in this report are:

  • Gohar saffron
  • Iran Saffron
  • Rowhani Saffron
  • Saffron Business

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About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.


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