[October 23, 2017]

Alterian: 12 Top Techniques to Boost Email Marketing Results

Alterian shares 12 ways that email marketers can boost campaign results with real-time adaptive email to stay relevant and engage customers on their own terms.

"Marketers today are faced with an email relevance gap that just isn't cutting it with today's empowered customers," said Bob Hale, Alterian CEO. "There is no getting around the need for real-time adaptive email to fill that relevance gap between the time that emails are sent, opened and re-opened - while empowering the marketer as well. To help make that happen, here are 12 top techniques to guide marketers looking to adapt and boost their email marketing success."

1. Dynamic Offers
Automate real-time adjustments to email promotions based on offer changes without having to resend emails.

2. Self-Adjusting Offers
Automate real-time adjustments to email promotions based on in-the-moment promotion engagement and performance metrics.

3. Timed Offers
Automate real-time adjustments to email promotions based on expiration dates.

b>4. Time from Purchase

5. Aggregated Customer Details
Automate real-time adjustments to email content based on specific customer details by adding aggregated historical information including lifetime value data.

6. Cross-Channel Clicks & Browsing Activity
Automate real-time adjustments to email content based on the customer's most recent click and browsing activity from any channel.

7. Up-Sell / Cross-Sell
Automate real-time adjustments to email content based on relevant up-sell and cross-sell items.

8. In-Stock / Out-of-Stock
Automate real-time adjustments to email content and item pricing based on demand and remaining inventory stock levels.

9. Countdown Timers
Automate real-time adjustments to email content based on countdown timers for things like events and time sensitive activities.

10. Social Media Activity
Automate real-time adjustments to email content based on each customer's activity and interaction on social media, including likes and follows.

11. Known & Unknown Customer Email Receipts
Automate real-time adjustments to email receipts from in-store purchases based on known or unknown customers.

12. Weather
Automate real-time adjustments to email content based on the current or future weather forecast.

Find out more about adaptive marketing and how to boost customer engagement with Real-Time Adaptive Email here.

About Alterian

With over 20 years of experience, Alterian helps marketers around the world adapt to the unpredictable behavior of their customers so they can always send the right message no matter where and when an interaction occurs using the Chameleon™ Adaptive Customer Experience™ Platform.

Visit alterian.com to see how Adaptive Marketers™ are maximizing every opportunity to increase the lifetime value of each customer, one relationship at a time. Alterian is headquartered in Denver, with offices in Bristol, UK and Sydney, Australia. Follow Alterian on Twitter and LinkedIn.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171023005038/en/

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