Why is the Mobile penetration in the UAE among the highest in the world ?

LONDON, Oct. 18, 2017 /PRNewswire/ -- Mobile penetration in the UAE is among the highest in the world, largely due to the country's affluence as well as to a significantly sized and fluid population of expatriate workers.

Often, consumers own more than one SIM card to take advantage of promotional offers.

The mobile market is served by a duopoly comprised of incumbent Etisalat and, since 2007, competing operator du. Both operators are majority owned by the government.

In 2017 the first two MVNOs began offering services in the UAE however both are wholly owned either by du and Etisalat.

Number of Mobile Cellular Subscriptions in United Arab Emirates

Mobile Cellular Subscriptions (per 100 people) in United Arab Emirates

Etisalat and du have both deployed sophisticated HSPA+ and LTE networks that cover most of the population, underpnning growth opportunities centred on mobile broadband, content and applications. Smart phones are becoming increasingly popular, accounting for around two thirds of the country's mobile handsets. The growing availability of low cost smart phones will drive penetration going forward. Both Etisalat and du are demonstrating keen interest in developing 5G technology.

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SOURCE ReportBuyer

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