TMCnet News
The Brands of Ahold USA and Delhaize America Partner with IRIIRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America. Together, the Brands of Ahold USA and Delhaize America represent the largest grocery retailer group on the U.S. East Coast, including the Stop & Shop, Food Lion, Giant Foods, GIANT/MARTIN'S and Hannaford brands. Leveraging its leading technology platform, IRI Liquid Data®, IRI will provide integrated point-of-sale (POS), frequent shopper program (FSP) and supply chain data for Delhaize America and POS and supply chain data for Ahold USA. In addition, the Brands of Ahold USA and Delhaize America and their suppliers will benefit from:
"This is a transformational alliance that will give the Brands of Ahold USA and Delhaize America a more comprehensive understanding of their businesses, improve collaboration with suppliers and provide a holistic view of the customer," said JJ Fleeman, chief strategy and development officer for Delhaize America. "The Brands of Ahold USA and Delhaize America look forward to leveraging this partnership to grow through more effective and efficient business operations and more personalized consumer impacts." "We are thrilled to add the respected Brands of Ahold USA and Delhaize America to our growing list of retail partners, so that we can help them realize the full value of their data," said Andrew Appel, president and chief executive officer of IRI. "The Brands of Ahold USA and Delhaize America have an impressive footprint in key markets up and down the U.S. East Coast, and their decision to partner with IRI underscores the strength of our offerings and team, and our unmatched ability to help retailers grow and collaborate with their suppliers. This partnership will arm their key supplier decision-makers with access to innovative and business-critical shopper and market insigts, translating into better category management, a better experience for customers and better returns for the Brands of Ahold USA and Delhaize America." "This partnership builds on the Brands of Ahold USA and Delhaize America's commitments to big data and technology to drive consumer-centric collaboration and growth," said Nick Bertram, senior vice president of merchandising for Ahold USA. "More than ever, winning with customers requires the right combination of strategy, tools, talent and data technology, and the Brands of Ahold USA and Delhaize America are pleased to partner with an industry leader with a proven track record in helping retailers find new avenues of growth." The U.S. Brands of Ahold USA and Delhaize America and their vendor partners will benefit from IRI's Unify (News - Alert)® visualization capabilities, which provide a more personalized view of data on an interactive dashboard with advanced rendering, display and analytics features. Brand teams and users will be able to easily access insights and integrate multiple, disparate data sources, to quickly get to real-time, actionable insights. The Brands will begin the transition in early 2018. About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore (News - Alert), Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Place IQ, Research Now, SPINS, Simulmedia, Survey Sampling International, Univision and others. About IRI IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events - a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation - is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com. About Ahold USA Ahold USA is a proud company of Ahold Delhaize, one of the world's largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Ahold USA supports four regional Divisions - Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle - that together operate approximately 780 supermarkets with 115,000 associates in 14 states and the District of Columbia along with Peapod, the nation's leading e-commerce grocery shopping/delivery service. About Delhaize America Delhaize America Brands include Food Lion and Hannaford, operating more than 1,200 stores along the East Coast. Each Brand has a distinct identity and well-established Brand image within its respective markets across 16 states, offering market-specific products and services to meet the unique needs of its customers. The companies of Delhaize America employ more than 96,000 full-time and part-time associates. The company is part of Ahold Delhaize, an international grocery retailer based in Zaandam, Netherlands.
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