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Gigya Presents a New Approach to Customer Consent and Preference Management at SAP® Hybris® Live: Global SummitMOUNTAIN VIEW, Calif., Oct. 17, 2017 (GLOBE NEWSWIRE) -- Gigya, a leader in customer identity and access management (CIAM), today announced that it will be showcasing its new Gigya Enterprise Preference Manager product at the SAP® Hybris® Live: Global Summit, Oct. 17 to 19 in Barcelona, at stand P23. Also, Gigya CEO Patrick Salyer will speak at the summit in a session titled “Fuel Trusted Customer Relationships with Personalization, Preference & Privacy” on Wednesday, October 18, at 17:00. Gigya Enterprise Preference Manager, available now, is a complete solution for centrally managing all aspects of customer preference and consent settings. These approvals – from terms of service acceptance at initial registration, to opting to receive marketing communications such as newsletters and promotions – are stored as secure and audit-ready records. Customers are given control of their experience through a preference center that makes it easy for them to review, change, delete or export any profile data, consent to agreements or communication preferences they have given to an organization. GDPR and other privacy regulations around the world are intended to restore consumer control over their digital identities and enhance the security of their data. Enterprise Preference Manager helps organizations meet these requirements with:
“GDPR and similar regulations are an ideal opportunity to turn regulatory requirements into great customer experiences,” said Patrick Salyer, CEO of Gigya. “Respecting consumer privacy is not just the law; it’s the right thing to do. Our goal with Gigya Enterprise Preference Manager is to make it easy for our clients to meet legal requirements for data privacy and protection, while also giving customers control over their personal information and at the same time enabling the personalized experiences they crave.” More information on Gigya Enterprise Preference Manager is available at www.gigya.com/enterprise-preference-manager. Gigya has partnered with SAP Hybris for four years, offering customers smooth integration between its platform and the SAP Hybris Commerce Cloud solution. This month, Gigya introduced an updated extension that supports the latest versions of SAP Hybris Commerce Cloud. New features in the extension include back-office sync, field mapping and hooks for data transformation. Gigya’s industry leadership has been recently validated by reports from three leading research firms – Forrester, Gartner and KuppingerCole. The full reports are available now at https://www.gigya.com/resource/analyst-report/customer-identity-market-trends-challenges-and-solutions/. On September 24, 2017, SAP announced its intention to acquire Gigya. The transaction is expected to close in the fourth quarter of 2017. About Gigya SAP, Hybris other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Media Contact: |