[October 12, 2017] |
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GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
GfK will be showcasing the latest digital, cross-media research
approaches to explore key industry questions and deliver better answers
for businesses at this year's Publishing and Data Research Forum (PDRF).
As part of seven papers that GfK is leading or co-authoring, it will
deliver fresh insights on mobile respondents, cross-media
comparisons, strategies for survey research, and other key topics.
GfK experts will co-present with several clients, including senior
researchers from Meredith Corporation, NOM, Omnicom (News - Alert) Media Group, and
Time, Inc. The Forum, whose theme is "New Opportunities: New
Approaches," will take place October 14th to 17th
in Madrid.
Sessions featuring GfK speakers or co-authors will be:
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"National to Local to Hyper-Local - Model-Based Localization"
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Jim Collins (GfK MRI - SVP, Syndicated Research)
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"Adaptive Survey Strategies: Optimizing Question/Answer Search"
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"Mobile Respondents and Survey Results"
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Irena Petric (Managing Director, NOM)
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Alke Bassler (GfK Netherlands - Senior Consultant, Media
easurement)
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Mickey Galin (GfK - Global Business Development Director, Media
Measurement)
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Bart Lichthart (GfK Netherlands - Senior Media Researcher,
Media Measurement)
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"The Quality of Survey-Based Reading"
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Alke Bassler & Irena Petric
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"Fake News, Real Consequences"
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Britta Cleveland (Meredith Corp. - SVP, Research Solutions)
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Dan Fichter (Moat - CTO & VP, Engineering)
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Kathy Grey (Omnicom Media Group - Managing Director, Strategic
Research Solutions)
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Pamela Marsh (Omnicom Media Group - Managing Director, Primary
Research & Insights)
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Mickey Galin
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"New Research Demonstrates the Value of Various Print Subscription
Sources"
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Lori Jacobs (Time, Inc. - Director, Business Research &
Insights)
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Risa Becker (GfK MRI - SVP, Syndicated Research)
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Mickey Galin
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"Magazine Media Sells: Validating Secondary Audience (News - Alert) for
Cross-Media Comparisons"
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Britta Cleveland
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Caryn Klein (Time, Inc. - VP, Research & Insights)
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Leslie Wood (Nielsen Catalina Solutions - Chief Research
Officer)
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Risa Becker
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Mickey Galin
The Publishing and Data Research Forum provides a global forum for
advertisers, agencies, publishers, industry bodies and research and
software providers, to share their expertise and experiences, to develop
credible business models, backed by robust research.
Learn more about the PDRF event at
this link.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171012006068/en/
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