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Gigya Introduces Enterprise Preference Manager To Build Customer Trust and Address New Privacy RegulationsMOUNTAIN VIEW, Calif., Oct. 10, 2017 (GLOBE NEWSWIRE) -- Gigya, the leader in customer identity and access management (CIAM), today introduced Gigya Enterprise Preference Manager, a new product to help organizations build customer trust and address newly emerging privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/12376969-b549-4222-a861-1b67e45429bf Enterprise Preference Manager, available now, is a complete solution for centrally managing all aspects of consent settings and customer preferences such as social interests, brand affinities and product tastes. From accepting terms of service at initial registration to opting into marketing communications such as newsletters and promotions – all consent activities are stored as secure and audit-ready records. Customers are given control of their experience through a preference center that makes it easy for them to review, change, delete or export any profile data, as well as withdraw consent to agreements or communication preferences they have given to an organization. Because it is a standalone product, Entrprise Preference Manager can be adopted by any organization – without requiring the Gigya Customer Identity Management platform. GDPR and other privacy regulations around the world are intended to restore consumer control over their digital identities and enhance the security of their data. Enterprise Preference Manager helps organizations meet these requirements with:
Beyond meeting regulatory requirements, Enterprise Preference Manager can help organizations respond to the rising expectations of customers for their personal information to be respected and under their control. A recent Gigya survey found that 68 percent of consumers in the United States and the United Kingdom don’t trust brands to handle their personal information appropriately. Giving customers transparent access and control is the first step in rebuilding trust. “We’re entering a new era where customers demand respect for their online privacy and expect relevant, personalized communications when they do agree to share personal information,” said Patrick Salyer, chief executive officer of Gigya. “Gigya Enterprise Preference Manager is designed to help organizations do the right thing – both in building trust through transparent interactions with customers and by providing the features and functionality to meet regional data privacy laws and regulations.” Gigya’s industry leadership has been recently validated by reports from three leading research firms – Forrester, Gartner and KuppingerCole. The full reports are available now at https://www.gigya.com/resource/analyst-report/customer-identity-market-trends-challenges-and-solutions/. More information on Gigya Enterprise Preference Manager is available at www.gigya.com/enterprise-preference-manager. On September 24, 2017, SAP announced its intention to acquire Gigya. The transaction is expected to close in the fourth quarter of 2017. About Gigya Media Contact:
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