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Bethesda Softworks Enlists Midnight Oil for Immersive Digital Marketing Campaign in Support of Wolfenstein II: The New ColossusMidnight Oil has launched a new digital marketing campaign for Wolfenstein® II: The New Colossus™ Bethesda Softworks' highly-anticipated sequel to the critically acclaimed first-person shooter, Wolfenstein®: The New Order™. The integrated marketing strategy takes shape as a nine-week sweepstakes experience which leverages a gamified website, custom content and social media promotions. In Wolfenstein II, it's 1961, the Nazis won World War II, and they have taken over the United States, warping American culture into something disturbing. The game sends players to Nazi-controlled America on a mission to recruit resistance leaders. You'll fight the Nazis in iconic locations such as small-town Roswell, New Mexico, the flooded streets of New Orleans, and a post-nuclear Manhattan. To build excitement among fans for the game's launch, Bethesda and Midnight Oil developed Du Hast Strife - a nine-week digital engagement program modeled in the theme of a classic board game as it might exist in a 1960s Nazi-controlled America. To participate, users visit duhaststrife.com for a chance to win prizes like a Wolfenstein II custom game console, Wolfenstein II: The New Colossus Collector's Editions, GameStop gift cards, or the grand prize, a 10-day European trip. Midnight Oil also responded to Bethesda's need for a retail tie-in by allowing entrants to earn extra sweepstakes entries by inputting a code obtainable by pre-ordering the game at GameStop. "In developing this approach with Bethesda, the goal was to create a campaign that repeatedly engaged fans for several weeks leading up to the game's release date," said Noah Witlin, Executive Creative Director, Midnight Oil. "Ultimately, we developed a digital strategy that would draw fans in to the world of Wolfenstein while offering incentives to share the experience on social media and to pre-order the game as well." How the sweepstakes campaign works: Once the registration process is completed online, the Du Hast Strife website presents users with the "German Name Generator." Entrants input their unacceptable American name and are assigned a new and improved German name. Fans are ten offered the option of an extra 10 entries into the sweepstakes for referring a friend. Soon after, they are led to the "Wheel of Mandatory Fun" for a chance to win a variety of instant prizes and earn additional sweepstake entries. With each weekly spin, users are awarded a social media graphic to be shared among their friends. The social assets include anecdotes that advise fans how they can be good citizens in the new America, and offer tips such as "always carry your papers." To encourage week-over-week engagement, instant win prizes change weekly leading towards the release of Wolfenstein II: The New Colossus. Users can track how many entries they have earned toward the grand sweepstakes and how many days they have left to earn more. Campaign website: GameStop and Wolfenstein II: The New Colossus present Du Hast Strife, the game that gives you the chance to win wunderbar rewards. There's no time to wait. Play now! For complete entry details and official rules visit https://www.duhaststrife.com.
Wolfenstein II: The New Colossus official website: About Midnight Oil: Midnight Oil is a dynamic marketing agency dedicated to creating meaningful connections through experiences that inspire. A team of strategic thinkers, creative artists and expert craftsmen, Midnight Oil takes seriously its role as brand caretakers and culture-makers. Leveraging its nearly 40-year history with a diverse team of premium talent and state-of-the-art workshop, Midnight Oil has earned a reputation as premier thought partners their clients can trust. Headquartered in Burbank, CA (News - Alert)., the Midnight Oil team consists of over 250 agency professionals and partners with clients such as Disney, Netflix, Sony Pictures Television, Microsoft, Warner Bros., Activision (News - Alert), EA, and Universal Pictures, among others. Midnight Oil has received numerous accolades from the CLIO Key Art Awards, Game Marketing Awards, OMA Awards, Effie Awards, the Golden Trailer Awards, and more. About ZeniMax Media Inc. ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, Bethesda Game Studios Montreal, id Software, Arkane Studios, Tango Gameworks, MachineGames, BattleCry Studios, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com. About Bethesda Softworks Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainmentsoftware. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®.For more information on Bethesda Softworks' products, visit www.bethsoft.com.
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