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comScore Signs Local TV Ratings Contract with Capitol Broadcasting CompanyRESTON, Va., Sept. 25, 2017 /PRNewswire/ -- comScore today announced it has signed a local TV ratings contract with Capitol Broadcasting Company for WRAL-TV (NBC) and WRAZ-TV (FOX) in Raleigh, NC. Capitol Broadcasting, which has long been at the forefront of embracing new technology and methodologies that create new markets and drive growth, will utilize comScore's local television measurement system, including Advanced Automotive Demographic ratings, in the Raleigh-Durham-Fayetteville market. comScore's focus is to provide selling currency to demonstrate the value and relevance of comScore's audiences and inventory in delivering the actual consumers that advertisers and agencies are targeting, rather than just a simple 'body count' of age/gender metrics. "We are excited to partner with comScore to utilize their ratings service for each of our television stations in Raleigh-Durham," said Steven D. Hammel, WRAL and WRAZ vice president and general manager. "We look forward to being able to provide comScore's demographic and ratings data to our agency and advertising partners." "We are delighted to commence what we know will be a long and very productive partnership with Capitol Broadcasting and welcome them to the comScore family of clients," said Steve Walsh, comScore's executive vice president of local television. About Capitol Broadcasting Company Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC. About comScore Cautionary Note Regarding Forward-Looking Statements Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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