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Yieldbot and Breaktime Media Form Alliance to Help Brands Align Media and Content StrategiesNEW YORK, Sept. 25, 2017 /PRNewswire/ -- Yieldbot, the leading media marketplace for real-time consumer intent, and Breaktime Media, who specialize in driving digital consumer engagements through the use of bite-sized content camapigns, today announced a new strategic alliance. The collaboration is designed to provide brands with cohesive media and messaging strategies, all on a pay for performance model. "Consumers are demanding brands connect all interactions in a meaningful way and this partnership with Breaktime Media delivers that," said Jonathan Mendez, CEO and co-founder of Yieldbot. "Any brand investing in digital engagement can now turn to our companies to ensure that from mobile media to brand experience they are delivering consumer value that will lead to in-store purchase." By leveraging first-party data instead of second or third-party "cookie profiles," Yieldbot is able to target real-time consumer intent across mobile and desktop. A key advantage of the Yieldbot and Breaktime alliance is the ability to connect consumers who are actively seeking specific products or services with media that leads directly to a rich and creative interaction. "Our offering is built around giving brands a content platform to authentically engage with their target shoppers, have a meaningful interaction and drive measurable results," said Josh Ginsberg, Executive Vice President, Breaktime Media. "Partnering with Yieldbot allows us to extend our engagement engine across Yieldbot's network o over 900+ publishers and offer our mutual clients a more effective way to reach, connect and activate consumers along the path to purchase from pre-shop to in-store." About Yieldbot Yieldbot was founded by a team of data and software veterans who wanted to increase the value of digital media for brands and drive higher CPMs for publishers. The company's offerings can be bought and sold on a performance basis. Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit:http://www.yieldbot.com. About Breaktime Media The company's engaging content is delivered at zero risk for the world's leading brands including Proctor & Gamble, Unilever, Coca-Cola, Kimberly-Clark and SC Johnson. Breaktime Media is located in Boston, MA. For more information, visit breaktimemedia.com. Contact: Rachel Robertson, 479-619-7455 View original content:http://www.prnewswire.com/news-releases/yieldbot-and-breaktime-media-form-alliance-to-help-brands-align-media-and-content-strategies-300524999.html SOURCE Yieldbot |