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Via Licensing Opens London Office and Expands European Licensing Team
[September 25, 2017]

Via Licensing Opens London Office and Expands European Licensing Team


Via Licensing announced today the opening of a new office in London, and the hiring of a seasoned European licensing executive in that office.

"We are opening the London office to better manage the growth of Via's business in Europe and the U.K., and to deepen Via's longstanding relationships with highly-valued partners across Europe," said Joe Siino, President of Via Licensing. "The London office is also a key part of our global strategy and the expansion of our existing business in the automotive sector and the Internet of Things."

Sami Saru will serve as Director of Licensing for Via in the London office. Saru, a 15-year veteran of the intellectual property industry, has spent time at major mobile technology corporations Nokia (News - Alert) and Renesas, and recently orked as the Managing Director of Unwired Planet International Limited.



"We're thrilled to welcome Sami into the Via family," said Helene Jay, Via Director of Worldside Sales and Licensing, who is also based in Europe. "Sami's comprehensive understanding of the licensing business and wireless technologies will help guide many key corporate initiatives."

About Via Licensing Corporation


Via Licensing Corporation is a wholly owned subsidiary of Dolby Laboratories, Inc., a company with more than 50 years of experience in innovation and technology licensing. Via is dedicated to the development and administration of licensing programs for mandated, de facto, and emerging standards on behalf of innovative technology companies in the audio, broadcast, wireless, and automotive markets. For more information about Via, please visit via-corp.com.


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