8fit announces $10M in total funding with close of Series A

PALO ALTO, Calif. and BERLIN, Sept. 19, 2017 /PRNewswire/ -- 8fit, a health and fitness company building the most engaging and approachable way for people to achieve healthy habits for life, announced today a total of $10M in funding with the closing of a Series A round led by Creandum and Eight Roads Ventures.

Launched in 2014 by repeat entrepreneurs Pablo Villalba and Pedro Solá, 8fit makes healthy living simple by providing tailored guidance, including workouts and meal plans, in an easy-to-use app. The company has already helped more than 10 million people achieve their personal fitness goals with customized plans that adapt to their lifestyle, preferences and goals, with more than 50 percent of those people based in the U.S.

"There's no one-size-fits all way to find lifelong fitness, so we're focused on building a truly tailored experience that empowers people to get started on their fitness journey and stick with it," said Pablo Villalba, CEO and co-founder of 8fit. "With the Series A, we're bolstering our team to support our rapid international user growth and keeping our eyes on the ultimate goal of helping as many people as possible live healthier, happier lives."

Countless studies show that exercise on its own provides incredible benefits, but it isn't as powerful for lifelong health as when paired with proper nutrition. 8fit combines High Intensity Interval Training (HIIT) and yoga workouts designed to be done anywhere, anytime, with wholesome, nutritious meal plans based on ral food, customized by food group or specific ingredients. The customized plans are tailored to an individual's current fitness level and goals, whether that goal is weight loss, muscle gain, improved endurance, or simply more confidence.

Staffan Helgesson, General Partner at Creandum, added, "Digital Health is a prioritized area for Creandum, and 8fit is one of the most exciting companies we have come across in this sector."

"Mobile is transforming global fitness and nutrition by bringing healthier lifestyle choices to a wider audience," Michael Treskow, Partner at Eight Roads Ventures, said. "8fit has built a unique product to support people's individual fitness goals via a personalized program, and we look forward to partnering with the team on its journey."

8fit was founded in 2014 and is headquartered in Berlin, with more than 50 full time employees worldwide.

About 8fit
8fit makes healthy living simple by providing tailored guidance, including workouts and meal plans, in an easy to use app. Whether you're just starting out or picking up where you left off, 8fit meets you where you are and guides you toward achieving your health and fitness goals. The app makes it simple with hundreds of delicious, healthy recipes and workouts designed to be done at home – more than 10 million people worldwide are already using 8fit on their path to fitness. The company is based in Berlin and has raised a total of $10M in funding from investors including Creandum and Eight Roads Ventures. The app is available for iOS and Android.

ABOUT CREANDUM
Creandum is a leading European venture capital investor, focusing on innovative and fast-growing technology companies within consumer, software and hardware industries. The Creandum funds have over €400M under management and are advised by the Creandum Advisory companies with offices in Stockholm and Palo Alto. In the last decade, Creandum has invested in more than 50 companies including Spotify, Tictail, iZettle, and Vivino. For more information, please visit www.creandum.com.

About Eight Roads Ventures
Eight Roads Ventures is a global venture capital firm that backs entrepreneurs with aspirations for greatness. Together with its associated funds it manages $3.6bn of capital across offices in the UK, India, China, Japan and the US. A near 50-year history of investing includes partnerships with companies such as Alibaba, Appsflyer, CloudByte, Cúram, Future Advisor, InnoGames, iPipeline, Kensho, Made.com, Manthan Systems, Metaps, Neo Technology, Nuance, Ping Identity, Prosper, Treatwell, Recurly, Wallapop and Xoom. www.eightroads.com @8roadsventures

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SOURCE 8fit

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