[September 19, 2017]

Innovus Pharma Announces the Launch of Zestra® in France, Belgium and Monaco by Its Partner, Densmore

Innovus Pharmaceuticals, Inc. ("Innovus Pharma" or the "Company") (OTCQB Venture Market: INNV), an emerging over-the-counter ("OTC") consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men's and women's health and vitality and respiratory diseases, announced today that its distribution partner, Densmore Pharmaceutical International ("Densmore"), a company based in Monaco, recently launched the Company's Zestra® product in France, Belgium and Monaco.

"We are pleased to announce the launch of Zestra® in three additional European countries by our distribution partner, Densmore," said Innovus Pharma CEO, Dr. Bassam Damaj. "We believe that Europe will become a major market for Zestra® and that our European and international distribution partners will continue to grow our ex-US sales of this and other of our products in this third quarter 2017 and beyond," continued Dr. Damaj.

"We are excited to launch such a unique and patented product as Zestra® with strong clinical trials in Female Sexual Dysfunction, a large and unmet medical need dysfunction with no efficacious treatments available to patients," said Dr. Philippe Caron, President & CEO of Densmore Labs.

Zestra® is currently exclusively partnered with Densmore in France, Belgium, Monaco, Vietnam and Singapore; Orimed Pharma, the OTC subsidiary of Jamp Pharma in Canada; DanaLife ApS in select European markets including Denmark; Sothema Laboratories for the Middle East and North Africa; Elis Pharmaceuticals in Turkey and certain select markets including Lebanon; Luminarie for Australia, New Zealand and the Philippines; BioTask in Malaysia; and J&H Co. LTD in South Korea; and non-exclusively to PT Resources in Hong Kong and certain select Asian markets.

Zestra® is patented until 20201 and is currently approved to be commercialized in 35 countries of the world, namely, in Canada, the 28 countries of the European Union, Australia, India, Hong Kong, the United Arab Emirates ("UAE"), South Korea and Morocco. Innovus currently generates revenues from the following markets for Zestra®: Canada, Morocco, France and certain European countries, South Korea, Hong Kong and Australia in addition to the United States as its biggest market.

About Zestra® and FSI/AD

Zestra® is a patented blend of natural oils clinically-proven in double-blind placebo-controlled clinical trials in 276 women to increase in a statistical significant manner the arousal, desire and sexual satisfaction in FSI/AD women. To the Company's knowledge, Zestra® is the first NHP product to receive approval for the indication of FSI/AD in Canada. To date, no product has been approved to treat FSI/AD, a persistent or recurring inability to attain or maintain adequate sexual excitement until the completion of a sexual activity. The diagnosis can also refer to an inadequate lubrication-swelling response normally present during arousal and sexual activity causing personal distress. Published papers on the FSI/AD market size estimate it to be equal or larger than the market for erectile dysfunction in males, and possibly larger.

Approximately 43% of women in the United States age 18 to 59, or ~50 million, experience some form of Female Sexual Dysfunction ("FSD") according to a pubished study¹. The FSD market in the United States is estimated to be more than $1 billion per year. For more information on Zestra® visit www.zestra.com.

About Innovus Pharmaceuticals, Inc.

Headquartered in San Diego, Innovus Pharma is an emerging over-the-counter ("OTC") consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men's and women's health and vitality and respiratory diseases. Innovus Pharma delivers innovative and uniquely presented and packaged health solutions through its (a) OTC medicines and consumer and health products, which we market directly, (b) commercial partners to primary care physicians, urologists, gynecologists and therapists, and (c) directly to consumers through our on-line channels, retailers and wholesalers. The Company is dedicated to being a leader in developing and marketing new OTC and branded Abbreviated New Drug Application ("ANDA") products. The Company is actively pursuing opportunities where existing prescription drugs have recently, or are expected to, change from prescription (or Rx) to OTC.

For more information, go to www.innovuspharma.com, www.zestra.com; www.ejectdelay.com; www.myvesele.com; www.sensumplus.com; www.myandroferti.com; www.fluticare.com; www.beyondhumantestosterone.com; www.getbeyondhuman.com; www.trybeyondhuman.com; www.prostagorx.com

Innovus Pharma's Forward-Looking Safe Harbor:

Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, receiving patent protection for any of its products, to successfully commercialize Zestra® and other products in France, Belgium and Monaco and in other countries in the European Union, the U.S. and internationally and to achieve its other development, commercialization, financial and staffing objectives. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company's most recent annual report on Form 10-K, and other filings made with the SEC (News - Alert). Copies of these reports are available from the SEC's website or without charge from the Company.

¹ Laumann, E.O. et al. Sexual Dysfunction in the United States: Prevalence and Predictors. JAMA, Feb. 10, 1999. vol. 281, No. 6.537-542 and http://www.indexmundi.com/south_korea/demographics_profile.html.

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