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Outreach and Engagio Announce Exclusive Partnership to Deliver the Industry's First Unified Solution for Account-Based Sales and MarketingSEATTLE, Wash. and SAN MATEO, Calif., Sept. 19, 2017 /PRNewswire/ -- Outreach, the leading sales engagement platform, today announced a ground-breaking exclusive partnership with Engagio, the leading marketing orchestration solution, to bring to market the first ever cohesive, account-based sales and marketing solution. The joint solution aligns sales and marketing to reach every stakeholder in an account in a targeted personalized way, resulting in higher engagement and more conversions. According to research and advisory firm TOPO, account-based programs yield a 75 percent increase in total annual sales volume (ACV) and a 150 percent increase in lifetime-value (LTV). The joint solution will be available this fall. Traditionally, sales and marketing have operated independently, connecting only as one blindly hands-off leads to the other. While sales teams have been taking an account-based approach for decades, many marketing teams have leveraged a demand generation strategy that is volume based and often results in lower value deals. The results have been not only inefficient, as the two departments operate in silos, but also ineffective. Addressing this disconnect is more critical than ever, as a recent Outreach survey conducted by Forrester reveals 78 percent of sales teams currently still lean on marketing for leads. In response, the joint Outreach and Engagio solution provides an all-encompassing account-based approach hat puts both sales and marketing on the same page, working in unified solution that allows them to orchestrate personalized programs at scale. "A joint solution of this nature simply hasn't been historically feasible. But given the rapid speed of innovation at both Outreach and Engagio, the massive market momentum of both companies and our open API that allows partners like Engagio to rapidly extend the Outreach platform and deliver immediate value to customers, it's finally a reality," said Manny Medina, CEO and Co-founder of Outreach. "In today's rapidly evolving technology-driven landscape, we don't see a future in which sales and marketing are not aligned, even part of the same team. This exclusive partnership is just the beginning. We expect that in a few years time, no company will go to market without an account based sales and marketing strategy." "I originally embraced the Account Based Marketing movement because the best results are proven to be driven by the ability to orchestrate personal, human connections at scale," said Jon Miller, CEO and Founder of Engagio. "For a company to be truly successful, though, an account-based approach must be embraced across the organization—sales and marketing departments need to collaborate more effectively in aligning outbound efforts. The marriage of Engagio and Outreach delivers this and unlocks exciting new opportunities for coordinated cross-departmental plays. The result industry wide will be a game changer." To learn more, contact Outreach at www.outreach.io or Engagio at www.engagio.com. About Outreach About Engagio Media Contact:
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