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Saylent Teams with Moody National Bank to Assist Houston-Area Victims of Hurricane HarveyBoston-based Saylent, a leading provider of data analytics and targeted marketing automation software for financial institutions, partnered with Texas-based Moody National Bank to provide vital communications of relief services for customers during the historic devastation and ongoing recovery from Hurricane Harvey. "In an event the scale of Hurricane Harvey, rapid communications with accurate, helpful information are essential," said Owen Cheney, Moody National Bank's chief information officer and executive vice president. "With Saylent's support, we've been able to reach our network of more than 18,000 customers repeatedly with updates on branch re-openings, fee waivers and loan assistance programs." Moody National Bank understands that one step in repairing communities depends on the continuous access to savings and credit, and getting individual financial lives back on track, as soon as possible. Moody National Bank turned to Saylent to utilize their services for a multi-stage email campaign during this time of need in the region. The information provided included details on:
"There's no playbook for disasters of this magnitude. The keys are flexibility and commitment, and using the resources that we all have available in creativeways to help others," said Tyson Nargassans, Saylent's president and chief executive officer. "We're honored that Moody's turned to us, and that we could help them to very directly help their customers and the residents of the Houston area." Saylent has further committed proceeds from this ongoing effort (approximately $7,500 to date) to be donated to the Texas Bankers Association Hurricane Harvey relief fund. "Moody National Bank's loyalty to their customers and the communities they serve is the industry standard," Nargassans said. "We look forward to further assisting them through this time of recovery and healing, and we know we'll see the Houston area back on its feet very soon."
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