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DKMS Teams Up with FNTSY Sports Network to Save More Lives
[September 11, 2017]

DKMS Teams Up with FNTSY Sports Network to Save More Lives


As the 2017 NFL season gets underway, fantasy football is at the forefront for young males. International non-profit DKMS is taking the fight against blood cancer into the fantasy sports arena, aiming to educate these players about the benefits of registering as potential bone marrow donors in a new partnership with FNTSY Sports Network, one of the nation's leading providers of fantasy sports news and information.

The worlds of bone marrow donation and fantasy sports will seamlessly intersect as DKMS donors and staff will appear on FNTSY programming via video, radio and digital. They will recount poignant stories of donor heroism while also discussing their own fantasy sports experiences. As part of the partnership, DKMS will also be prominently featured on the FNTSY Sports Radio and TV networks throughout the NFL season in addition to content featured on RotoExperts and DailyRoto.

Medical professionals who run the international searches to find matches for patients with blood cancers or blood disorders have determined that young males are the best candidates for bone marrow/stem cell donation for those in need of lifesaving transplants.

With an annual audience of ove 38 million fans who play fantasy sports, FNTSY Sports Network provides a unique platform for DKMS to create awareness for registering as a donor, helping fund the DKMS mission, and joining forces with DKMS as a volunteer.

"Fantasy sports is popular among young men, the most requested demographic group for bone marrow donors, which makes this partnership a fit for DKMS," said David Tratner, Vice President of Communications and Marketing at DKMS. "We are breaking new creative ground for DKMS with this partnership. We hope to make a significant impact on awareness for the brand and in signing up more young males to the registry, which we hope leads to search coordinators finding more matches and saving more lives."

Every three minutes, someone is diagnosed with a blood cancer or blood disorder in the U.S. For many patients, a bone marrow or blood stem cell transplant is the best chance at survival. According to DKMS, while 30 percent find a matching donor within their families, 70 percent of patients must rely on an unrelated stranger who is virtually their genetic twin to donate. Unfortunately, less than half of those seeking a transplant will find a match. DKMS hopes to change those odds with partnerships like this one with FNTSY Sports Network. For more information on DKMS, to register or to fund the mission, please visit dkms.org.


"Using our platform to educate and advance the DKMS cause is a marriage made in heaven," said Michael Cardano, FNTSY Principal Staff Officer and Director of the FNTSY Sports Radio Network. "The millennial population that makes up the core fantasy audience is the perfect demographic to absorb this vital information. Make no mistake about it, while fantasy sports is entertainment and a departure from some of the harsh realities life can bring, blood cancer is as serious as it gets and we couldn't be happier to use our platform as beacon to bring attention to help DKMS tackle this disease."

About DKMS

DKMS is an international nonprofit organization dedicated to eradicating blood cancers like leukemia and other blood-related illnesses inspiring both men and women around the world to register as bone marrow and blood stem cell donors. DKMS is providing patients with a second chance at life, working closely with families from diagnosis to transplant and beyond. The donor journey begins with a swab of the cheek that takes less than 60 seconds and can be the action that leads to a lifesaving transplant. DKMS, originally founded in Germany in 1991 by Dr. Peter Harf, has organizations in Poland, Spain, the United Kingdom and the United States. The U.S. office was started in 2004. Globally, DKMS has registered more than 7.4 million people. To join the fight against blood cancer or for more information, please go to dkms.org.

About FNTSY SPORTS NETWORK

The FNTSY Sports Network is the only 24/7 media company of its kind. Housing both the FNTSY Sports TV Network and FNTSY Sports Radio Network, the interactive enterprise provides popular Fantasy Sports and eSports programming targeted at millennials and Fantasy Sports enthusiasts. With digital sites RotoExperts.com, DailyRoto.com and SportsGrid.com, along with distribution on its own platforms, and partners including Dish Network, Optimum, iHeart, TuneIn, Xbox, Apple (News - Alert) TV, the Associated Press and New York Daily News, the FNTSY Sports Network is the go-to authority for Fantasy news, opinion and entertainment throughout North America.


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