Glispa's performance network
"I would like to thank all of our loyal customers that are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now," Said Yariv Erel, co-founder and CEO of justAd. "This deal will allow us to take our platform to a whole new level, with much more innovation in it."
"We do not know of any other company big or small with such a unique combination of tech stack, data and now creative," said Tsvika Vagman, co-owner and CRO at justAd. "The joint offering is unique by enabling game developers and brands to choose between result driven models or, for the first time, the freedom to buy the creatives and to run them anywhere on their own."
Media Contact
Anna Parker
Hiltzik Strategies
[email protected]
About Glispa Global Group
Glispa Global Group is a mobile ad tech pioneer empowering clients to activate global audiences and move markets. Providing a full suite of technology-based services, Glispa partners with global advertisers, app developers and publishers, enabling them to reach their user acquisition and monetization goals.
The Glispa Performance Network (GPN) helps advertisers acquire high value users at scale, across thousands of publishers on a performance basis and enable advertisers to acquire users and maximize lifetime value.
Avocarrot, Glispa's native monetization platform for app developers, combines a programmatic exchange and a mediation solution in a single platform, making it a one-stop solution to boost ad revenue. Avocarrot covers high-impact formats such as native and video, while seamless integration with Glispa's proprietary DMP, the Glispa Audience Platform, allows developers to better analyze and target their audiences with actionable user profiles. Through its lightweight SDK, Avocarrot gives app developers transparency, customization, and complete control of their monetization strategy.
Headquartered in Berlin with offices in Beijing, San Francisco, Tel Aviv, Athens and São Paulo, Glispa employs over 260 people in a multinational team representing 50 nationalities speaking 44 languages. To get started with Glispa, connect with us: http://www.glispa.com.
About justAd
justAd was founded in 2008, by Yariv Erel and Shahar Talmi. It is led today by Yariv Erel (CEO), Noam Shapira (VP R&D) and Tsvika Vagman (CRO). A creative ad tech company, justAd has customers in five continents from the leading agencies to the biggest publishers. Creative Factory, justAd's award winning ad creation product, is the platform of choice for rich media ads and especially playable ads. justAd's secret sauce revolves around getting smart insights from customers and transforming it into scalable technologies.
View original content with multimedia:http://www.prnewswire.com/news-releases/glipsa-acquires-justad-gains-ability-to-create-dynamic-interactive-and-playable-ads-300516844.html
SOURCE Glispa Global Group
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