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SpotX Announces Support for IAB's ads.txt to Verify Seller CredentialsDENVER, Sept. 11, 2017 (GLOBE NEWSWIRE) -- Video ad serving platform SpotX today announced that it has adopted the IAB’s ads.txt initiative to help ensure all inventory available on its platform comes from owned-and-operated publishers or authorized premium video resellers with the contractual rights to resell the inventory. SpotX has been aggressively taking steps to ensure all inventory available to buyers via its platform is sourced directly from owned-and-operated publishers or authorized premium video resellers with the rights to monetize inventory. To further these initiatives, SpotX is driving the adoption of the IAB Tech Lab’s recently introduced ads.txt technical solution, which provides a secured, text file-based mechanism for publishers and distributors to publicly declare the companies they authorize to sell their digital inventory. SpotX’s CTO J. Allen Dove was a part of the founding committee for ads.txt, the first version of which was released to the industry on June 27. “SpotX employs a variety of methods and technologies to actively remove unauthorized traffic and to ensure buyers are accessing high-quality, brand safe inventory”, according to Dove. “Ads.txt is one more tool in our fight against fraud in video advertising and we are working very closely with our publishers to ensure SpotX is appropriately listed as an authorized platform.” MailOnline, Microsoft Casual Games, Monumetric, Newsweek Media Group, Rolling Stone, tvweb.com and movieweb.com are among the publishers that have already implemented ads.txt and added SpotX to their file. SpotX also anticipates that buyers will eventually move to only buying inventory that adheres tothe ads.txt initiative. SpotX has always valued and pushed transparency and inventory assurance for buyers. In addition to the support and deployment of the new ads.txt protocol, SpotX also provides:
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