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Media iQ to Sponsor IAB's MIXX Canada: Alchemy on September 12Analytics pioneer will present on the future of media planning in the programmatic age TORONTO, Sept. 7, 2017 /CNW/ -- Media iQ, the leading global analytics and technology company, today announced that it will sponsor IAB Canada's MIXX Canada event in Toronto. On September 12, Media iQ will join co-sponsors that include Google Canada, Spotify and Waze for a day-long exploration of the intersection of consumer insights and technology in online advertising.
"With its focus on transformation and the alchemy of turning consumer data into online experiences, this IAB event is the ideal platform for Media iQ to share ideas and expertise," says Alfie Atkinson, managing director of Media iQ in Canada. From 3:30 pm to 4:00 pm, Media iQ COO Paul Silver will be hosting a fireside chat with Derek Bhopalsingh from MEC/Maxus and Chaman Sandhu from Molson Coors where the trio will discuss the future of media planning in the era o dynamic real-time bidding (RTB) and expanding programmatic channels. "We look forward to hearing Media iQ's perspective on the state of the information age at MIXX Canada: Alchemy," said IAB Canada president Sonia Carreno. "The industry continues to narrow the gap between what's available and its practical application - this content will be well received." The full day conference will take place on Tuesday, September 12, 2017 between 8:15 AM to 6:00 PM and will take place at Arcadian Court located at 401 Bay Street, 8th Floor, Simpson Tower Toronto. More information about MIXX Canada can be found here. About Media iQ Media iQ has a clear vision for clients – to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities. Founded in 2010, Media iQ has more than 400 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia. Media contact:
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