TMCnet News
Credit Union Brand Front and Center in Affinion Insurance's New Digital SolutionSTAMFORD, Conn., Sept. 5, 2017 /PRNewswire/ -- Affinion Insurance Solutions, a service of Affinion Benefits Group, recently launched a transformed digital marketing solution for credit union clients and their online members. Affinion's digital strategy features websites that showcase each credit union's brand to generate loyalty and engagement, while increasing response and revenue. The websites are easy to navigate and ADA-compliant. They deliver a user experience that allows members to make informed choices, enroll easily, and access post-enrollment services quickly. Affinion works closely with clients to ensure seamless member journeys and brand consistent marketing campaigns. "Our ongoing investments in state-of-the-art digital solutions highlight Affinion's commitment to help our clients reach members with valuable insurance programs," said Andrea Heger, Group Vice President of Client Services. "In today's environment it is imperative for organizations to give digital access to insurance information to satisfy clients and their customers. Affinion is leading the charge by applying our award-winning marketing strategies to building digital experience solutions that help our credit union clients increase their value to members and drive more revenue." Greater Texas Credit Union, based in Austin, Texas, is one client that has taken advantage f Affinion's online insurance solutions to complement and enhance its direct mail strategy. "Using Affinion's digital solution has helped us create a consistent member experience," said Brandy Conway, Vice President of Marketing at Greater Texas Credit Union "Digital marketing is crucial to building our brand and increasing member engagement, and Affinion's strategy provides us with a valuable tool for Accidental Death and Dismemberment (AD&D) insurance that enriches our messaging and reaches our members in an engaging way." "This solution enhances our relationships with key business partners, such as Greater Texas Credit Union," added Andrea Heger. "We're excited to provide the online content and digital tools to deliver this 24/7 online insurance experience, integrated with our industry-leading direct mail channel." About Affinion Insurance Solutions View original content:http://www.prnewswire.com/news-releases/credit-union-brand-front-and-center-in-affinion-insurances-new-digital-solution-300514046.html SOURCE Affinion Insurance Solutions |