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Global Media and Entertainment Storage Market 2017-2021: Shift from Traditional to Digital Advertising Channels - Research and Markets

[September 01, 2017]

Global Media and Entertainment Storage Market 2017-2021: Shift from Traditional to Digital Advertising Channels - Research and Markets

The "Global Media and Entertainment Storage Market 2017-2021" report has been added to Research and Markets' offering.

The global media and entertainment storage market is expected to decline at a CAGR of 11.6% during the period 2017-2021.

The report, Global Media and Entertainment Storage Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

One trend in the market is high broadcasting cost. The advent of 4K2K TVs has created quite a stir in the market because of the picture clarity and resolution. Despite the superior attributes of 4K2K TVs, producing a 4K UHD channel requires substantial investment. For instance, the cost incurred by broadcasters to develop a 4K UHD channel ranges from $9 million-$16 million, which is approximately five times the cost of developin an HD channel.

According to the report, one driver in the market is growing shift from traditional to digital advertising channels. There has been a shift in preference from the traditional medium of advertising to digital medium because of the effectiveness of the digital medium that allows the posts and advertisements to be viewed without any constraints on locations. This is possible as the storage solutions used by the advertisers allow individuals to watch ads at any time. Traditional ads through print media have a lower brand recall, as they turn less effective with the passage of time.

Key vendors