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Blue Cross Blue Shield Association to Present the Faces of Fearless Healthcare Innovation Award with Not Impossible LabsCHICAGO, Aug. 29, 2017 /PRNewswire-USNewswire/ -- The Blue Cross Blue Shield Association (BCBSA) will present the Faces of Fearless Healthcare Innovation Award as part of the 2018 Not Impossible Awards show at CES® 2018 in Las Vegas. The Faces of Fearless Healthcare Innovation Award is included in the Not Impossible Awards show and recognizes technological innovation that advances health and wellness. The award exemplifies the values of the Blue Cross Blue Shield (BCBS) Faces of Fearless? campaign, which celebrates the stories of people who are overcoming challenges to live their healthiest lives. "Collaborating with Not Impossible Labs on the Faces of Fearless Healthcare Innovation Award underscores Blue Cross and Blue Shield companies' long-standing commitment to improve the health of America," said Scott Serota, president and CEO of BCBSA. "To transform our healthcare system and help people get healthy faster and stay healthy longer, we need to bring fresh ideas and inventive solutions to the marketplace. We are pleased to work with a visionary organization like Not Impossible to spur these new healthcare technologies." Members of the Not Impossible Awards' Class of 2018 will receive mentorship, resources to incubate and accelerate their work and opportunities to grow through participation in strategic partnerships across the Not Impossible network. Not Impossible Labs will produce premium content focused on each recipient, telling the story of the impact they are making on the world, and celebrate the class of 2018 at an awards show event during CES® 2018, which takes place Jan. 9 through Jan. 12, in Las Vegas, Nev. To access the Not Impossible Awards submission form, and for more information on judging criteria submission guidelines, visit notimpossible.com/awards. About Blue Cross Blue Shield Association About Not Impossible Labs Not Impossible's initiatives each identify an absurdity in our modern world and then dedicate to making a difference for those impacted with a promise to Commit… Then Figure It Out. Through listening and deep discovery, Not Impossible develops a bold intention to address this absurdity and take ambitious action steps to make real impact in order to Make the Impossible, Not Impossible. Not Impossible Labs has numerous initiatives, both in-development and active, that address absurdities ranging from hunger to educational inequity to degenerative disease and beyond. Initiatives to-date have included:
Not Impossible Labs has been awarded Cannes Lions, CLIO Awards, SXSW Interactive Innovation Awards, Telly Awards, and numerous other honors for both technology and creative work. Learn more at www.notimpossible.com About Founder Mick Ebeling
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