[August 22, 2017]

Quantzig Helps a Leading Retail Conglomerate Maximize Store Performance by Using Customer Analytics

A leading business conglomerate approached Quantzig seeking customer analytics solutions for the retail market. By leveraging customer analytics, the client wanted to understand the growth potential and augment placement of store locations and franchise territories accurately and drive strategic business decisions.

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Quantzig helps a leading retail conglomerate maximize store performance by using customer analytics (Graphic: Business Wire)

A few small details about the customer can make a huge impact on the retailers and their decisions. Customer analytics is used by many retailers to understand customers' behavior and act in accordance with their preferences and choices. Many customers have moved to online etailing, leaving behind the conventional in-store shopping. Consequently, to keep up with this competition, retail marketers have started using customer analytics to cope with the added peer pressure.

According to Quantzig's customer analytics experts, "To stay on par with the high level of competition in the retail landscape, marketers are increasingly adopting customer analytics to effectively understand customers' behavior and act in accordance with their preferences and choices."

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This customer analytics solution provides benefits such as:

• Determining the right score model for each market and the right spacing between stores
• Developing a long-term roll-out strategy
• Optimizing merchandising mixes at the store level
• Maximizing the performance of each store

This customer analytics solution offers predictive insights such as:

• Reduction in the time taken for a new store to become profitable
• Increase the number of stores
• Understand growth potential, maximize franchise territories, and improve sales performance
• Determine the number of locations a market or a franchise territory can support
• Identify the best sites of new locations

Request A Free Proposal to see how Quantzig's solutions can help you

Looking for additional insights on market analysis? View the full case study

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig's services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170822005068/en/

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