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Joshua Foer Joins Sir Ken Robinson and Reshma Saujani in Opticon Keynote Speaker LineupSAN FRANCISCO, Aug. 22, 2017 /PRNewswire/ -- Optimizely, the world's leading Experimentation Platform, has unveiled an additional keynote speaker and agenda details for Opticon 2017 in Las Vegas, the premier event designed to bring together creativity and science to drive business innovation and transform organizations. Joshua Foer, science journalist, best-selling author and U.S. Memory Championship winner, will join the keynote lineup. Previously announced keynote sessions include Reshma Saujani, the founder and CEO of Girls Who Code, and Sir Ken Robinson, New York Time's best selling author, TED speaker and creativity expert. Named "One of Ten People Who Could Change the World" by The New Statesman, Foer has researched and written extensively about a vital truth too often forgotten: in every way, people are the sum of their memories. Foer's acclaimed book, "Moonwalking with Einstein," became a top Amazon best-seller just days after its release. Based on cutting-edge research, a surprising cultural history of memory and venerable tricks of the mentalist's trade, the book challenges the understanding of human remembering. With a penchant for investigating the world's oddities and eccentricities, Foer has written for National Geographic, Esquire, The New York Times, The Washington Post and Slate. In his keynote, Foer will draw on his experience as a U.S. Memory Champion and freelance journalist to teach the audience how to retain information like a champion and develop skills to become a true experimenter. In addition to the three keynote speakers, Opticon 2017 attendees will hear from leading brands, practitioners,Optimizely executives and industry experts about how to create cultures of experimentation, the bold ideas for growth that can come from it, and how to involve data and developers in the most effective ways. Several Optimizely customers including The New York Times, Microsoft, Gap, Atlassian and CBS Sports will also take the stage to share case studies and insight into their experiences and successes with experimentation. A few agenda highlights include:
Now in its fourth year, Opticon brings together 1,200+ of the most influential change makers transforming businesses' today with the scientific approach. Find more information about Opticon 2017: About Optimizely Media Contact
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