TMCnet News
Verify Smart Corporation Signs Letter of Intent to Form New Proximity Marketing Division by Acquiring The BP360 GroupVerify Smart Corporation (VSMR) a Global innovator in financial fraud prevention and digital distribution solutions announced today that it is entering into the surging Proximity Marketing Business by acquiring The BP360 Group. The BP360 Group includes seasoned entrepreneurs and executives, experienced in developing successful Affiliate Marketing Sales Organizations, which include thousands of representatives, and advertising campaigns for various companies. The BP360 Group worked directly with NASCAR in the programming of the Home Track Series with NASCAR Regional Racing. What is Proximity Marketing? It is the local distribution of advertising content associated with a particular place or location. Initially the Company's emphasis will be on Beacon technology. A Beacon is a device, as small as a quarter, that constantly pushes out a Bluetooth signal, within a radius of 15ft to 600ft to a Bluetooth enabled, mobile device. A retailer can push a promotion or message to everyone in range of the Beacon without the necessity of downloading an App. Custom advertising packages will be created to appeal to a vast spectrum of vertical makets such as, Healthcare, Retail Stores, Restaurants, Hotels, Real Estates, Car Dealerships, Stadiums and many more. The program is designed to increase the bottom line of all businesses, with minimal implementation, effort, time and cost. In an effort to quickly reach the mass market an Affiliate Proximity Marketing program will be established. The Company plans on immediately launching a large sales force in order to quickly gain market share, and generate substantial revenues. In addition to the Affiliate Proximity Marketing program (which primarily targets small to medium size businesses) a comprehensive custom designed Corporate Ad program will be developed to increase profitability and enhance customer retention and loyalty. Proximity marketing is extremely relevant in today's marketing and advertising world. According to a survey conducted by JiWire (News - Alert) in 2014, 57% of consumers are more likely to engage with proximity advertising. Also in 2015, Business Insider reported that Beacons were expected to directly influence over $4 billion worth of US retail sales that year at top retailers (.1% of the total), and that number would climb tenfold in 2016 to $44 billion. Tony Cinotti, President and Director of Verify Smart said, "With the acquisition of BP360 and its related technology, I believe Verify Smart will become one of the largest, technologically advanced, Proximity Advertising Organizations in the world." ABOUT VERIFY SMART CORPORATION Verify Smart Corp is an international technology company that develops and markets innovative solutions for the global digital market. The company also licenses patented technology for the prevention of debit/credit card and electronic transaction fraud. The company is expanding into the growing digital and mobile sector and will market innovative solutions for Healthcare, Consumer Brands, Educational Institutions and the Sports and Entertainment industries.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170810005152/en/ |
