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Can Industry Players Duplicate Apple and Huawei Tablet Success?BOSTON, Aug. 3, 2017 /PRNewswire/ -- After 13 straight quarters of year-on-year shipment declines, Apple posted a sensational increase in Q2 2017 of +15%. Meanwhile, Huawei has thrilled the industry for the last two years with sustained growth through a proven strategy of partnering with carriers and a good portfolio mix, tacking on another 42% growth this quarter. Still, the overall tablet market declined by 7% year-on-year in Q2 2017 as many vendors experienced difficulty in adjusting to new market trends and consumer demand. The new "Preliminary Global Tablet Shipments and Market Share: Q2 2017" report from Strategy Analytics' Tablet & Touchscreen Strategies (TTS) service offers perspective on whether other industry players can duplicate this success or will they will continue an aggravating journey through the market. The full report with detailed market breakdown is available here: https://www.strategyanalytics.com/access-services/devices/tablets/tablets/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q2-2017-020817 Exhibit 1: Q2 2017 Showed a Tremendous Tablet Market Share Shake-up
The promise of greater market share and profitability exist for those vendors, operators, and retail/channel partners that can adapt to the long replacement cycles and the hasty exit of unbranded White Box vendors from the tablet market. The tablet market is still quite young compared to most other market segments and as tablets have matured, we have discovered that the replacement cycle is much closer to that of PCs than of smartphones, resulting in years of market decline after the industry peaked in 2014. Peter King, Director – Devices Practice added, "Customer demands for higher quality, stronger content integration, and lower prices have pushed unbranded White Box vendors to consolidate or exit the market as profit margins shrink to unsustainable levels." Tablet Market Dynamics by Operating System
Industry players missing out on strong tablet growth are strongly encouraged to consider the following questions:
Eric Smith, Senior Analyst of Tablet and Touchscreens concluded, "Strategies must change to unlock greater market growth and reach customers are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers." About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com US Contact: Eric Smith, +1 617 614 0700, [email protected] UK Contact: Peter King, +44(0) 1908 423 615, [email protected]
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