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Global Haptics Market to Grow at a CAGR of 15.7%, 2017-2021 with AAC Technologies, Alps Electric, Atmel & Immersion DominatingDUBLIN, July 18, 2017 /PRNewswire/ -- The "Global Haptics Market 2017-2021" report has been added to Research and Markets' offering.  The global haptics market to grow at a CAGR of 15.77% during the period 2017-2021. The report, Global Haptics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. One trend in the market is evolution of smart material actuator technologies. The evolution of smart material actuator technologies, such as electrostatic, dielectric EAP, EMP, and piezo ceramic, have enabled vendors to improve the touch of a screen to emulate different textures. Electrostatic-based haptics feedback allows vibration to be felt only at specific points where the user touches the screen. According to the report, one driver in the market is introduction of ultrasonic haptics technology. Ultrasonic haptics technology is an advanced form of haptics technology that enables users to toch and feel virtual objects, and receive tactile feedback. Developers of the ultrasonic haptics system can deliver various haptics feedback and virtually tactile shapes via ultrasonic waves by pulsing the feedback of the ultrasonic waves or altering their modulation frequency. This technology was developed by Ultrahaptics, a start-up company, in September 2016, and the company was awarded its patent recently. Further, the report states that one challenge in the market is slower adoption rate with the short product lifecycle. Low awareness among end-users regarding haptics and its benefits is a challenge for vendors. Automotive OEMs looking to incorporate haptics into their products are unsure if the technology will be a major differentiating factor. Haptics is not a major buying criterion for consumers, and even automotive OEMs do not market this technology extensively. The most important buying criteria for consumers include the price of the car, engine specifications, and standard features such as climate control and infotainment systems. Key vendors
Other prominent vendors
Key Topics Covered: Media Contact: Laura Wood, Senior Manager
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