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"Real People, Real Results": Leading Fitness Technology Company Freeletics Chooses Real Users Over Models for its Ad CampaignsMUNICH, July 13, 2017 /PRNewswire/ -- Freeletics, the number one fitness app in Europe, and number three in the USA, is taking another step along the path less traveled with its new ad campaign, Real People, Real Results. Since day one, Freeletics' mission has been to help everyone become the best version of themselves, both physically and mentally. In the new campaign, Freeletics shot the entire campaign without a single model – opting for real users such as teachers, policemen, developers, firefighters, and students to showcase that truly anyone can reach their goals with Freeletics, not just people living in favorable conditions.
Authenticity above all else "We don't want to sell unrealistic expectations or unhealthy ideals. Instead, we want to convince people to live a sustainable, fit and healthy lifestyle. And we want to show them that the results are real and achievable for everyday people," explains Michael Hubl, Vice President of Marketing at Freeletics. For Freeletics, fitness and working out have never been about becoming skinny or meeting the latest beauty ideal. It has been about the positive effects of living a healthy lifestyle – about becoming the greatest version of yourself, both mentally and physically. "By using real users for these ad campaigns, we not only wanted to underline the authenticity that we as a company have valud since day one, but we also wanted to highlight the achievements of our users. Their strength and perseverance despite all the hurdles that life throws in along the way can and do inspire millions across the world. You can see how healthy, strong and confident they are, and that is the mission that has fueled Freeletics over the last four years," says CEO Daniel Sobhani. "As a company, we are very proud to be going against the grain and doing something that is rarely, if ever, seen in our industry. By taking this step, we hope we can inspire even more people to reach their goals, both in fitness and in life. It is possible, you just have to believe in your potential, just like we do," Sobhani concludes. The "Real People, Real Results" campaign videos can be found on the Freeletics YouTube and Facebook channels. Imagery and profiles of the users featured can be downloaded here. The Freeletics apps can be downloaded for free in the App Store and Google Play Store. For more information about Freeletics, visit www.freeletics.com. About Freeletics Founded in June 2013, the company has already created one of the most successful fitness movements in the world, with more than 16 million users in over 160 countries. Freeletics also sets new standards as an employer: teamwork, passion and performance are all central values within the company – values that continue to motivate the team of more than 140 employees to continuously develop Freeletics as an international sports and lifestyle brand and constantly optimize and expand the company's product portfolio. Freeletics Media Channels
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