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Demand for Act-On Marketing Automation Grows Within Microsoft EcosystemAct-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced new business wins across the Microsoft (News - Alert) partner and install-base, with over a dozen new partnerships forged in the first half of 2017 alone. These include Microsoft Gold, Platinum, and Inner Circle partners including Atrio Systems, Avtex, and DataSync - all crucial to supporting the growing demand for Act-On amongst Microsoft Dynamics 365 Customer Engagement users who rely on the integrated solutions to power their marketing and sales efforts across the customer lifecycle. Over 500 businesses across a variety of industries have experienced the benefits of Act-On integrated with Dynamics Customer Engagement (CRM), including new customers like:
Marketers at mid-sized organizations require more sophisticated solutions that go beyond basic email and campaigns, but are often challenged by the technologies they implement due to resource and headcount constraints. They require a solution that is as powerful as it is intuitive. Act-On is purpose-built for marketers at these sized companies, designed to jumpstart the use of marketing automation and enable users to see a quicker time to value and ROI from marketing campaigns. The Act-On platform is a natural fit for the Microsoft Dynamics user looking to create efficiencies beyond the acquisition of net new leads, including greater sales and marketing alignment, and higher customer retention rates. "The number of Microsoft Partners that have joined the Act-On Partner Program have more than doubled in the first-half of 2017 alone, and are poised to double again by year-end," says Bill Pierznik, Act-On's General Counsel and SVP of Business Development. "We're thrilled to be the preferred choice for Dynamics users in small and mid-size enterprises who have outgrown their basic marketing solution, and look forward to continuing to best serve their growing digital marketing demands." Microsoft Partners at every tier are embracing Act-On as the de facto marketing automation solution for their clients running Dynamics Customer Engagement, including:
Act-On has tailor-made applications for Microsoft Solutions, including:
Want to see Act-On and Microsoft in action? Visit the Act-On booth #1439 at Microsoft Inspire from July 9-13 at the Walter E. Washington Convention Center in Washington, D.C. About Act-On Software Act-On Software is a marketing automation provider responsible for delivering innovation that enables marketers to create Adaptive Journeys using customer behaviors, preferences, and data to intelligently guide the engagement strategy. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte (News - Alert), Forbes, and Inc. Magazine. For more information, visit Act-On Software. Converse with us on Twitter, circle us on Google+, and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action Blog. Use #ActOnSW to join the social conversation. View source version on businesswire.com: http://www.businesswire.com/news/home/20170710005316/en/ |