TMCnet News
Americans Love to Save Despite Strong Economic Outlook, Reports ValassisValassis, a leader in intelligent media delivery, takes a look at American savings habits in advance of the Fourth of July holiday. Saving has become an American pastime. Despite the brightened economic outlook - as the U.S. unemployment rate hits a 16-year low - American consumers remain budget-conscious. Recent Valassis research indicates a continued desire to save, with 90 percent of U.S. shoppers reporting they use coupons, obtaining them from a variety of online and offline sources. Among value-seeking consumers, more than half look to save on basic necessities, such as food and gas. An overwhelming 94 percent say they are interested in finding coupons and deals for groceries. Research from McKinsey also indicates that American consumers are reducing their spend, with 49 percent agreeing they are "increasingly looking for ways to save money." "As American consumers take control of their shopping experience, they continue to seek value. Saving has become a ritual part of their buying behavior," said Curtis Tingle, chief marketing officer, Valassis. "Research from Valassis underscores the need for brands to be consumer-centric, providing both print and digital promotions and offers to tareted audiences for the products shoppers are most interested in." "We are seeing retailers get creative with new forms of promotions to capture deal-minded consumers," said Marissa Tarleton, chief marketing officer, RetailMeNot, a Valassis sister company. "Not only are value-seeking customers interested in deals, but RetailMeNot survey data shows a variety of audiences interested in new types of savings such as e-gift cards and cash back offers to round out their shopping journey." With these consumer behaviors and preferences in mind, U.S. marketers should consider the following:
About Valassis Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.
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