[June 20, 2017] |
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Google Has More Patents than Most Automakers on Connected and Self-Driving Cars According to Oliver Wyman
The global automotive industry is at a turning point. The automobile is
undergoing a transformation, moving from a means of conveyance to
becoming a data center on wheels. For car manufacturers to maintain
their leverage, they have to build alliances and concentrate on R&D
resources. This according to Oliver Wyman's (News - Alert) new Automotive
Manager released today.
"This is one of the most exciting times in the auto industry in decades,
perhaps for a century. However, the excitement also brings challenges,"
said August Joas, Head of Oliver Wyman's Automotive Sector. "Success -
and possibly survival - depends on being nimble, flexible, and
imaginative."
The Automotive Manager report identifies five key trends affecting the
auto industry: the patent race, driver assistance systems, big data,
e-vehicles, and how the industry needs to change the way they sell cars.
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The Patent Race -- Who will be the first company to put
consumers behind the wheel of autonomous automobiles -- automakers or
technology companies? The race is on. In an analysis of patents
involving connected and self-driving cars, there were almost 1,200
patents filed between 2012 and 2016. Close to one-third were filed by
tech companies, led by Google (News - Alert). Google almost ties the leader (Audi
223) in the connected car and self-driving category, with 221 patents.
Google filed more than BMW (198) and Daimler (159) individually, and
more than GM (141) and VW (75) combined. The other five in the
non-auto group were Apple, Facebook, Microsoft (News - Alert), Amazon, and Uber.
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Advanced Driver Assistance Systems (ADAS) -- Technology that
helps drivers stay on the road, brake in case something unexpected
happens and provides parking assistance will be in half of all cars in
the world by 2030 according toCelent, a division of Oliver Wyman.
While these innovations are loved by consumers, they are increasingly
complex and could become the Achilles' heel of next-generation vehicle
design without proper safeguards. For example, parking assistance
systems alone rely on more than 12 ultrasonic sensors. As the
complexity of these components increase, automakers will need to
reorganize their quality management controls.
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Getting Plugged In: The Future of E-vehicles Global- Many in
the industry consider electric vehicles to be the future of the
automotive industry, however, uncertainties remain-and have increased
significantly. Current estimates predict e-vehicles will account for
30 percent of production share by 2025 assuming many regulators will
take action. However, taking the questionable development of the
market into account, this number can vary in either direction.
Legislation changes and infrastructure are the key drivers in setting
the pace for increasing electrification of cars globally. Until
progress is made on these fronts, this once promising sector is at a
standstill.
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Big Data: Leaving Money on the Table -- Automotive companies
could generate additional value between $500 to $1,000 per car by
analyzing and optimizing commercial patterns with big data. However,
the industry needs better strategies for managing and monetizing big
data. Non-traditional players with significant data experience are
waiting in the wings to benefit and traditional automotive players
need to leverage their knowledge of the end-customers to ask the right
questions to get big data working for them.
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Industry Needs New Approach to Selling Cars - Car pricing is
more of an art than a science and the industry needs an overhaul in
its approach. For example, automakers need to stop rewarding customers
with undifferentiated discounts and incentives. The industry can
reduce distribution cost and incentives by 30 percent without
compromising sales volume. Car dealerships need to re-examine their
approach to maintain their relevance and market share, based on new
roles and responsibilities in the future automotive ecosystem.
Now in its ninth year, the Automotive Manager is a collection of
articles focused on key issues facing the automotive industry. Articles
this year include big data, the impact of artificial intelligence on the
automotive floor, how the automotive and financial markets are
undergoing structural changes and the future of gas stations. To
download the entire report, please click here.
About Oliver Wyman
Oliver Wyman is a global leader in management consulting. With offices
in 50+ cities across nearly 30 countries, Oliver Wyman combines deep
industry knowledge with specialized expertise in strategy, operations,
risk management, and organization transformation. The firm has more than
4,500 professionals around the world who help clients optimize their
business, improve their operations and risk profile, and accelerate
their organizational performance to seize the most attractive
opportunities. Oliver Wyman is a wholly owned subsidiary of Marsh &
McLennan Companies [NYSE: MMC]. For more information, visit www.oliverwyman.com.
Follow Oliver Wyman on Twitter (News - Alert) @OliverWyman.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170620006073/en/
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