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ForRent.com Cranks Up Lead Gen with New Listing & Social Ad ServicesNORFOLK, Va., June 15, 2017 /PRNewswire/ -- ForRent.com® today added strong new lead generation powers for apartment communities with the launch of Listing Sync Pro and Social Ad Boost, optional add-ons to its Social Concierge and Reputation Concierge packages for the multifamily housing industry. The new services – administered entirely by ForRent.com – raise online and mobile visibility of rental properties, prevent listing tampering by third parties that can sabotage sales opportunities, and simplify the process of maximizing renter reach without adding administrative overhead for community personnel. Reputation Concierge is a reputation management package that monitors and responds to online reviews on Google My Business, Bing Places, YellowPages.com and Yelp listings; handles listing claiming on all four sites; and distributes listings to major data aggregators Factual, Acxiom, InfoGroup and Neustar for potential placement on over 300 online listing services and GPS applications. Social Concierge includes all of those services plus social profile setup for Facebook, Twitter, Google+ and Pinterest and extensive posting and comment response services. Listing Sync Pro expands on the listing distribution features of both Social and Reputation Concierge by placing accurate property listings directly with 40+ top search engines, social media sites and navigation systems for immediate posting (no need to wait for those sources to find your listings through the data aggregators as they crawl the web). It also locks those listings against changes by competitors and other third parties, and updates information like phone number and website address when needed, to ensure that leads reach the relevant property. These industry-first services help deliver more sales leads through:
Social Ad Boost adds expanded Facebook and Instagram ad services to the base Social Concierge package, which includes one Facebook or Instagram ad per month. Utilizing Facebook's ad targeting capabilities to reach prospective renters by demographics, behavior or contact information, the upgrade allows users to set the Facebook and Instagram ad budget of their choice and hand all graphic design, copywriting, media buying, invoicing and other ad management responsibilities over to ForRent.com's social team. Benefits include:
Social Ad Boost is available exclusively to Social Concierge customers and can be used to create and manage target ads for properties on all ForRent.com listing services, including ForRent.com, AFTER55.com, CorporateHousing.com and ForRentUniversity.com. "Online listings, local search and social media management are critical components of today's multifamily marketing stack, but they require hours of overhead and considerable expertise," said Erica Campbell Byrum, Assistant Vice President of Social Media at ForRent.com. "Our Social and Reputation Concierge services relieve apartment communities of these duties, provide dashboards for one-stop social media monitoring, and most importantly build a strong and accurate online and mobile presence that can help keep properties at peak occupancy rates." About ForRent.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/forrentcom-cranks-up-lead-gen-with-new-listing--social-ad-services-300474382.html SOURCE ForRent.com |