[June 14, 2017]

Fresco y Más Celebrates First Birthday by Launching Official Partnership with The League Against Cancer

Today, Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, is celebrating the first birthday of the Fresco y Más banner by announcing its first official partnership with The League Against Cancer (La Liga Contra el Cancer), an organization that provides much-needed medical care for underserved cancer patients in South Florida.

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(Photo: Business Wire)

The first Fresco y Más location opened its doors on June 15, 2016 in Hialeah, Fla., providing customers with an authentic Hispanic shopping experience with products and services that meet the needs of the community.

Today's unveiling of seven new stores during ribbon cutting ceremonies at 10 a.m. includes the first Fresco y Más location in Broward County, expanding the banner to 18 stores in its first year.

To support the historic partnership, all 18 Fresco y Más stores will be hosting a Profit Day (see store for details), donating all profits generated on June 14, 2017 to The League Against Cancer.

Ian McLeod, President and CEO of Southeastern Grocers, said, "Since opening our doors in Hialeah one year ago, Fresco y Más has seen fantastic success and support from customers in each community we now operate in. The League Against Cancer is an organization our customers have told us is important to them, so we are kicking off our first official community partnership by hosting a Profit Day at all 18 of our Fresco y Más stores, donating every last cent of profit to The League Against Cancer.

"As Fresco y Más enters its second year we continue to be dedicated to providing our customers with an authentic Hispanic shopping experience and supporting organizations that provide invaluable services to the communities we operate in."

Adriana Cora, Vice President of The League Against Cancer, said, "Our staff, patients and supports are humbled by the commitment Fresco y Más is making with the first-ever donation of this kind in the organization's history. This new partnership will allow us to build on the more than 60,000 men, women and children who will able to receive world-class medical treatment, screenings and support from the League Against Cancer."

Fresco y Más' new "Low Price every day" program includes more than 800 popular products that help shoppers save more on the quality items they buy every day, and are easily found in store with distinctive green and yellow arrow signage throughout the store. Prices will be at the same low price for at least 6 months for savings our customers can count on. More Savings! More Service! More for you!

Shoppers will immediately notice the enhancements throughout the seven new Fresco y Más stores, including:

• An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom cut meats to better serve our customers.
• Refreshed produce department featuring a farmer's market setting with a wider selection of tropical fruits.
• A new "Cocina" (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
• New Dollar Zone within the store, where customers can get over 600 everyday essentials for just $1, from grocery and cleaning to health and beauty.
• Renovated bakery department offering an expanded selection of Hispanic pastries and local baked goods, including flan, tres leches, croquettes, and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
• An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
• An additional Wall of Value section featuring weekly specials on popular items customers purchase most.
• A new custom façade and vibrant yellow colors with bi-lingual signage throughout the store.

Customers can now visit the seven new Fresco y Más locations, including:

• 8855 Coral Way, Miami, FL 33165
• 14655 SW 104^th St., Miami, FL 33186
• 9565 W Flagler St., Miami, FL 33174
• 7480 SW 117^th Ave., Miami, FL 33183
• 12254 SW 8^th St., Miami, FL 33184
• 2750 W 68^th St., Hialeah, FL 33016
• 6775 Taft St., Hollywood, FL 33024

To further celebrate the new partnership with The League Against Cancer, Fresco y Más will be hosting a Survivors' Breakfast on June 14 at the store located at 8855 Coral Way with attendees that have benefited from The League Against Cancer's services. The event will also include Fresco y Más and The League Against Cancer executives:

Fresco y Más will present The League Against Cancer with the Profit Day donation during a Fresco y Más Birthday Celebration on June 16, 2017 from 5:30 p.m. - 8 p.m. at the new store location at 8855 Coral Way. Customers will enjoy an evening of live entertainment, sampling, giveaways and more.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, is the second-largest supermarket in the Southeast based on store count. The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170614005497/en/

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