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Percolate Brings Strategy Alive, Weaves it Through Every Marketing Activity; Brands Get Full Benefit of Strategy from Start to Finish
[June 08, 2017]

Percolate Brings Strategy Alive, Weaves it Through Every Marketing Activity; Brands Get Full Benefit of Strategy from Start to Finish


Marketers know this challenge well: create a brilliant brand strategy, get buy-in from company leaders, then see it swept aside or ignored once their teams start on the actual work. As marketers juggle campaigns across channels, products, languages and countries, strategic focus gets diluted. Today, Percolate, the System of Record for Marketing, launches a totally new Marketing Calendar system to help companies see all their marketing campaigns, programs, activations, and content in one unified place with ability to cut, filter, and group by any of the strategic data programmed into the system.

"In my past life I built omnichannel marketing strategies for large global organizations and just had to cross my fingers and hope it was all implemented and executed the way my team envisioned," said Noah Brier, co-founder and CEO of Percolate. "Our new system tracks progress against strategy and ensures marketers are actually executing a balanced and aligned omnichannel strategy. Whether a brand is working toward brand and sales growth, or improving the customer experience, Percolate now lets CMOs see and improve their executions throughout the marketing process."

Percolate's marketing calendar is the central location to track and manage every marketing activity - across channels, products, teams, and markets. The calendar - and the powerful data structure that sits underneath - helps move a brand's strategy from paper to a system with:

Increased coordination - All too often, campaigns are delayed or they underperform due to a lack of coordination among the brand, the creatie agency, or the media agency. Percolate's marketing calendar gives at-a-glance visibility into campaigns and content across TV, events, social, and more, enabling better coordination.

Visibility into what matters by role, campaign or channel - Calendars aren't one size fits everyone in a marketing organization. By letting team members filter it any way they need (from global to a team-level content calendar), Percolate gives each person the right view: channel marketers get granular, while executives see the whole picture. This flexibility increases efficiency across the organization, minimizing one off-reports and expediting decision-making processes.

Omnichannel all in one place - View and track marketing efforts by platform, campaign, license, team, product area and more. Filter campaigns to quickly find what is needed and track metadata across the marketing process to understand impact from idea to end result. The ability to adjust the calendar view to see different strategic initiatives sheds light on things that otherwise may go unnoticed, such as underperformance.


Keep marketing aligned with strategy - The calendar is the one place to see a snapshot of the entire organization, allowing marketers to visualize strategy at a high-level. They can compare and contrast the strategic mix of campaigns across messaging hierarchies, objectives and target audiences. This unique point of view enables marketers to adjust as needed, if the overall strategy is not being represented in their marketing mix.

"As we all know, technology has completely reshaped the way marketers need to approach reaching audiences," continued Brier. "While the tools to distribute marketing have accelerated, the planning and strategy has been stuck in the dark ages of paper, presentations, and spreadsheets. To compete, marketing needs to be able to execute and adjust strategy at the speed of tech."

Percolate's web and mobile software powers successful omni-channel marketing. From giving you global visibility across initiatives down to measuring individual campaign impact, Percolate helps you see, organize, and improve everything marketing makes. For more information about the new marketing calendar and other products and services for marketers, click here.

About Percolate

Percolate is The System of Record for Marketing®. Backed by Sequoia Capital, Lightspeed Venture Partners, and GGV, Percolate is one of the fastest growing companies in enterprise software. More than 800 global brands, including GE, Unilever, Mastercard, Marriott, Levi's, Cisco (News - Alert), and Cigna, trust Percolate to manage their global content marketing, increase sales growth, and improve the customer experience they deliver. Visit www.percolate.com for more information.


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