TMCnet News
YuMe Study Finds Vertical Video Is on the Up and UpYuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today released a new report and companion infographic that reveals growing consumer awareness and preference for vertical video as both a content and advertising format. Vertical video offers a natural experience within mobile and app content as the video is designed for upright, portrait mode viewing. According to the study, vertical video holds significant appeal: 78% of first-time viewers like the content format overall. Vertical video also offers a halo effect for brands that use it for advertising purposes: 65% of viewers say brands that use vertical video are more innovative. "Interest in vertical video is evidence of a broader trend toward immersive ad experiences that deliver higher brand ROI and engagement," says Mike O'Donnell, Senior Vice President of North American Sales, YuMe. "Our research affirms that consumers prefer vertical video for mobile video watching. Brands that use vertical video are also viewed positively, and their ads are considered less intrusive. It's a win-win for brands and consumers." Key takeaways from the study include: Overall Vertical Video Content Format
Brands and Advertisers Use of Vertical Video
Additional insights from YuMe's survey can be found within YuMe's report and companion infographic. Study Background YuMe surveyed 662 U.S. respondents, aged 18+, who owned smartphones, on their experience with vertical video. A subset of respondents who reported no prior exposure to vertical video were asked to watch a 27-second vertical video clip. About YuMe YuMe is a proven partner for video advertising leadership and innovation. We provide superior brand solutions with data-driven audience insights that increase engagement and sales. YuMe's programmatic, audience-based technologies and unrelenting service deliver a complete marketing solution to engage audiences wherever they interact with content that matches their needs and interests. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (News - Alert) (www.twitter.com/YuMevideo), or like YuMe on Facebook (News - Alert) at www.facebook.com/YuMevideo. Forward-Looking Statement This press release contains forward-looking statements, including those in management quotations. In some cases, you can identify forward-looking statements by the words "may," "will," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the effects of video format and the impact and value of immersive technologies, and the benefits derived therefrom; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. These risks are discussed under "Risk Factors" in YuMe's Quarterly Report on Form 10-Q for the period ended March 31, 2017 that has been filed with the U.S. Securities and Exchange Commission (the "SEC (News - Alert)"), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and we assume no obligation to update any forward-looking statements.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170606005191/en/ |