Ironside Recognized as a Strategic Advisor in Customer Analytics

BOSTON, May 25, 2017 /PRNewswire/ -- Ironside, a data and analytics firm headquartered in Massachusetts has been named in Forrester's Vendor Landscape for Customer Analytics Services Providers, Q2 2017.

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Tim Kreytak, CEO of Ironside, in a statement said, "We're delighted that Forrester acknowledges our strength, leadership and client focus in the area of Customer Analytics. Data and analytics is increasingly more important as organizations compete in the global economy. Our investments in Customer Analytics are heavily focused on delivering actionable insights to our clients which drive immediate business results."

According to Forrester Customer Insight (CI) professionals ook to customer analytics service providers to:

• Bridge the gaps in the CI life cycle. The insights life cycle translates raw data into insights and turns those insights into action to win, serve, and retain customers.
• Augment existing skill sets. Many companies look to service providers to fill the talent gap resulting from an inadequate supply of data scientists.
• Accelerate analytical maturity. Whether you're building new models, incorporating additional data, or applying existing techniques to new use cases

"Traditional strategy consultancies have invested in considerable data-science talent for advanced analytics, but they also offer guidance on the pieces of the puzzle that are often missing — people and processes. Deloitte, EY, Ironside, and KPMG all now offer tactical analytics services to complement their strategic offerings. They also offer data enrichment in addition to analytics in the form of demographic, vertical-specific, social media, address, and census data."   - Forrester Customer Analytics Service Providers, Q2 2017

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Ironside believes the most efficient approach to progressing the analytic maturity of an organization is to first start with a roadmap, based on Ironside's Data and Analytics Maturity Model, that aligns investments to business goals, and then sequence those investments to build capabilities based on defined business use cases. "Analytics is an iterative process and this way we are able to build clients' capability, drive user adoption and show an immediate return on their investment while working towards their desired future state," says Greg Bonnette, Ironside's VP of Strategy & Innovation.

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CONTACT:  Michelle Arnold, 781-860-8840, [email protected]

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