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Engagio Launches Enhanced Marketing Qualified Account Functionality to Help Marketers Implement and Measure New Account-Centric Demand FunnelsEngagio, the leader in the rapidly growing "Account Based Everything" revolution, today announced significant enhancements to its industry-leading Marketing Orchestration Platform, enabling marketers to implement and measure account-centric demand creation in a more accurate and scalable manner. With the new enhancements, Engagio helps marketers to measure account-based funnels and prioritize target accounts using Marketing Qualified Accounts (MQAs). With Account Based Everything continuing to build strong momentum among B2B marketers worldwide, leading analyst organizations have responded by unveiling new account-based demand funnels. These new funnels require marketers to rethink how they measure Account Based Marketing (ABM) initiatives. Instead of being lead-centric, the new funnels encourage companies to identify and progress accounts from target to customer. Because Engagio has been account-centric from the start, the company's Marketing Orchestration Platform helps marketers and their sales partners to operationalize and measure this new type of demand creation and the new funnels. Additionally, the new enhancements to Engagio's platform offer more flexibility and precision for marketers in defining and measuring MQAs. This makes it easier for them to prioritize accounts of interest and focus follow-up activities on their best opportunities. "A key part of the new account-based funnels is the ability to prioritize demand by scoring account engagement," said Jon Miller (News - Alert), founder and CEO of Engagio. "We believe our new MQA functionality makes Engagio the single best solution out there to operationalize any account-centric measurement system." Engagio's newly enhanced tools incorporate customizable filters that expand marketers' control in measuring and ultimately determining MQA status. The filters include:
"We have now seen the new account-based waterfall and it's clear to us that Engagio is the only platform that really supports it," said Kristen Wendel, Director Marketing Operations for VersionOne. "The Engagio ABM platform was built from the ground up with the tools that are essential to implementing the new account-centric waterfall. My recommendation to anyone looking to operationalize these new ABM demand models is first to get Engagio." "The new account-based funnels provide a much-needed mechanism to conceptualize the complexity of today's buying cycles," said Amanda Ovenden, Director, Marketing Performance Management, Allocadia. "Those funnels can only be optimized if marketers can also measure interest/readiness at the account level. Engagio was the perfect solution for us to gain the visibility we needed into account funnels and engagement, especially with their leading 'engagement minutes' measurement capability." About Engagio Engagio is built for marketers, by marketers. Our proven Account Based Everything solutions enable marketers and their companies to land and expand target accounts at scale. Large enterprises and fast-growing mid-sized companies use the Engagio Marketing Orchestration Platform to unify account-based data, measure account engagement, and orchestrate highly scalable human connections at target accounts. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities (News - Alert) 2017 Hot 100 List of Privately Held Software Companies. To learn more, visit www.engagio.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170517006050/en/ |