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Alliance Data's Epsilon Business Expands Long-Standing Relationship With KeyBank; Named Agency Of Record For Customer Relationship ManagementPLANO, Texas, May 2, 2017 /PRNewswire/ -- Epsilon®, an Alliance Data (NYSE: ADS) company, today announced it has expanded its long-standing relationship with KeyBank, one of the United States' largest bank-based financial services companies, and will lead customer relationship management. Epsilon has worked with KeyBank on a variety of prospect and customer marketing communications initiatives since 1994. Founded in 1825 and headquartered in Cleveland, Ohio, KeyBank is owned by KeyCorp, a corporation providing client-focused banking, insurance and investment services to individuals and businesses. Following KeyCorp's successful acquisition of First Niagara Financial Group in 2016, KeyBank is now the 13th largest U.S.-based commercial bank, with more than 1,200 branches and 1,500 ATMs across 15 states and more than 18,000 employees. As the customer relationship management agency of record, Epsilon will integrate data, technology and agency services to help KeyBank acquire new clients and grow existing relationships through integrated marketing communications including email, direct mail and web display. Epsilon will establish a seamless, personalized dialogue designed to drive prospects and customers to engage with KeyBank for their individualized financial needs. Additionally, Epsilon will provide analytics, strategy and reporting, helping to optimize marketing performance, improve marketing attribution and determine the best marketing channels to engage with KeyBank's primary audiences. "The decision to select Epsilon as our new customer relationship management agency of record was an easy one, thanks to their passion, strategic leadership and spirit of partnership," said Tom Wennerberg, executive vice president of marketing for KeyBank. "Epsilon's uniquely interconnected proprietary data assets, innovative technology capabilities and creative agency services will ensure KeyBank's customer acquisition goals are exceeded," said Bryan Kennedy, chief executive officer, Epsilon/Conversant. "Epsilon has been helping KeyBank achieve growth and build meaningful relationships with customers for over 20 years through various initiatives, and we're excited to expand our partnership." About KeyCorp About Epsilon About Alliance Data Alliance Data's card services business is a leading provider of marketing-driven branded credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. Follow Alliance Data on Twitter, Facebook, LinkedIn and YouTube. Forward Looking Statements We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/alliance-datas-epsilon-business-expands-long-standing-relationship-with-keybank-named-agency-of-record-for-customer-relationship-management-300449178.html SOURCE Alliance Data Systems Corporation |