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Car Buyers Using Autotrader Travel Farther, Transact FasterATLANTA, April 27, 2017 /PRNewswire/ -- Consumers using Autotrader, which connects with more actual car buyers than any other third-party listing site, are willing to travel farther – 60 miles on average – for their next vehicle compared to the 42 miles on average traveled by all car buyers that use third-party car shopping sites[1]. This allows Autotrader dealer clients to gain a local advantage and cast a wider net when it comes to the more than 4 million leads[2] that are generated by the industry's most influential listing site[3] each month. "We're focused on driving the most audience, influence and impact for our clients, and this isn't a one-size-fits-all-markets solution," said Steve Lind, senior vice president of operations and general manager of Autotrader. "Beyond understanding how far, literally, local car shoppers are willing to go to locate and purchase their next vehicle, Autotrader offers sourcing tools and market reports that help dealers stay on top of what's happening in their local market to capitalize on the qualified showroom traffic we're consistently providing." Helping drive these qualified car buyers to local dealerships, VDP views (Vehicle Details Pages) on Autotrader totaled more than 1 billion in 2016, with an average of more than 40 million VDPs viewed per month based on the top 10 markets[2]. As the most visited third-party shopping site[4] for the twentieth consecutive month, according to comScore Media Metrix® March 2017 ratings, these listings are seen by more actual car buyers than any other third-party site[4]. Plus, those car buyers on Autotrader are ready-to-transact several days sooner than those visiting the next-closest competitor ste and 12 days faster than those on CarGurus[5]. Reaching a wider, more qualified car buying audience has an impact in the local markets where Autotrader experienced an increase in shopper activity and sessions in the first three months of 2017[6]. During the first quarter of 2017, Autotrader shoppers in Atlanta were 5.3 percent more active on vehicle listings compared to the fourth quarter of 2016, while car shoppers in Chicago and Houston were 7 percent more active, and shoppers in Miami-Ft. Lauderdale were 8.5 percent more active[6]. These are just a few of the large local markets Autotrader is having an impact over the previous quarter. About Autotrader About Cox Automotive 1 2016 Year-End Sourcing Report provided by KS&R To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/car-buyers-using-autotrader-travel-farther-transact-faster-300447132.html SOURCE Autotrader |