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Radius Announces The Era of Paying for B2B Data is OverSAN FRANCISCO, March 28, 2017 /PRNewswire/ -- Radius, the leader in connecting B2B data and intelligence, today announced unlimited access to the most comprehensive, accurate, and up-to-date contact and account data: The Network of Record. Now Radius customers can fuel all of their marketing and sales efforts with quality data, marking the first time data and intelligence are inextricably linked, driving increased revenue performance across B2B applications and channels.
Moving forward, every full subscription to the Radius Revenue Platform will include unlimited access to The Network of Record at no additional charge. Click to tweet: B2B companies now have #unlimited data access with The Network of Record from @radius: http://radi.us/2nMGSth The digitization of the business world has generated more data than ever before, but extracting value from this data is often elusive. Acquiring and maintaining quality customer and prospect data is a never-ending challenge, and as a result, many companies struggle to scale. The only way to address foundational data quality issues and enable repeatable revenue growth is by providing deep integrations across data, intelligence, and applications. With today's announcement, customers can now connect to the Radius Revenue Platform, powered by The Network of Record, to infuse their traditional CRM and Marketing applications with unlimited access to B2B data and intelligence. The Network of Record is fueled by a network-effect driven model, securely syncing to customer instances every 30 minutes, matching over 525,000 records per hour which are aggregated and anonymized from hundreds of companies' CRM and marketing applications. This builds on the 2.3 billion records that are aggregated from numerous data sources every two weeks, delivering unparalleled accuracy and breadth. Now, with this unlimited access, Radius customers can leverage continuous data and intelligence across their CRM, marketing technologies, and channels – and never have to worry about data fees again. "The previous generation of the Cloud brought us multi-tenancy, secure remote access, and reduced IT costs and cycle times," Radius CEO Darian Shirazi said. "With the next generation of the Cloud, companies can now benefit from network-effect driven data to drive high performance intelligence. B securely linking all B2B Cloud applications and deriving intelligence from the underlying data to benefit every customer, Radius is at the forefront of Cloud 2.0." The Network of Record instantly connects to your CRM, marketing applications, and digital ad campaigns, and is comprised of:
"The way the industry is evolving, a new standard has arisen, in which all leading B2B applications will be fueled with data-driven intelligence," Radius COO David Obrand said. "Radius is leading this market evolution, delivering an always-on platform that informs go-to-market strategies across both traditional and digital channels, providing our customers with an unbeatable competitive advantage." "By disrupting the data acquisition CPL paradigm through unlimited access to on-demand, quality data, marketers will be able to amplify their campaigns across multiple channels, which is a common roadblock for many organizations," said Senior Analyst of SiriusDecisions Kerry Cunningham. For prospects interested in connecting to the Radius Revenue Platform and experiencing the value of connecting to the source for always-on B2B data, Radius now offers the Radius Data Test Drive, a self-service portal to easily evaluate the accuracy and coverage of data within The Network of Record before becoming a Radius customer. To find out more about connecting to The Network of Record, contact Radius to schedule a demo or read further insights from Radius CEO, Darian Shirazi. About Radius
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/radius-announces-the-era-of-paying-for-b2b-data-is-over-300430112.html SOURCE Radius 
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