Micromax Rolls Out Products in Major MENA Markets
DUBAI, UAE, March 21, 2017 /PRNewswire/ --
- Sets up robust distribution network
- Introduces four new models
Micromax Informatics, world's 10th largest and the fastest growing handset manufacturer, has announced the roll out of four new handsets across major MENA markets.
Only a month into the partnership, Micromax and their regional channel specialists' tchannl have set up a robust distribution network across Bahrain, Oman, Palestine, Qatar and the UAE and expanding fast into other MENA markets
The new product line include the Micromax Q465, a powerful yet affordable smartphone fully loaded with 4G connectivity, fingerprint sensor and long battery life, the Micromax Q301, an entry level smartphone and two feature phones - the Micromax X406 and the Micromax X704.
All the handsets target the fastest growing segments of the regional mobile phone user base which comprise of first time mobile users, consumers upgrading to smartphones and consumers looking for a high quality smartphone experience at an optimal cost.
Sandeep Saihgal, tchannl, regional partners of Micromax says:
Our immediate goal is to increase the footprint across the MENA region and ensure that the brand has proper representation and availability in the channels. We have covered a lot of ground over the last month and the acceptance of the prouct by the channel partners and consumers has been overwhelming. Using the market knowledge and feedback from our partners we will continuously introduce products in line with consumer insights from the region. Our aim is to bring forth world-class products within the consumer reach to this market.
Targeting users who want power packed budget friendly smartphones that last all day long, the new Micromax Q465 product offers a 3900 mAh marathon battery, finger print sensor, 5 inch HD screen and more, to meet the ever increasing need of consumers on the move.
Exquisitely crafted with a metal back cover, the device is equipped with 5-inch HD (1280*720) display offering superior image and high quality graphics. Driven by a 1.3 GHz Quad core processor, and 2 GB RAM, one can enjoy seamless multi-tasking on the go. The new smartphone is equipped with a fingerprint sensor making the smartphone highly personal and protected. The smartphone also sports an 8MP rear camera and a 5MP front camera that will help users capture their moments perfectly. With superfast 4G internet experience, the smartphone gives the users a window to heavy web downloading, hard-core gaming, and high-quality premium video viewing without any lag.
About Micromax Informatics Ltd:
Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics company. Over the past decade, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their products and removing barriers for large scale adoption of advanced technologies. The brand embraces innovative product portfolio ranging from feature rich, dual - SIM phones, 4G Android smartphones, tablets, Smart televisions, Air Conditioners and Laptops. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. With successful operations across India, Russia and other SAARC markets, Micromax sells more than 3 million Mobility Devices every month.
Tchannl is an expert in the business of launching brands in the Middle East and Africa markets .TCHANNL is a company founded in Dubai by Sandeep Saihgal and Ashraf Fawakherji who have a combined experience of over 35 years in Telecom, IT and Consumer electronics field. The company brings expertise across the Middle East and Africa in terms of extensive relationships and knowledge of distributors, distribution, channel management, retail management.
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