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Twitter Announces First-Ever Participation In Digital Content Newfronts, Offering Slate of Digital Video and Original ProgrammingNEW YORK, March 16, 2017 /PRNewswire/ -- Twitter, the best place to see what's happening in the world, announces its participation in the Digital Content Newfronts, with its presentation taking place on May 1, 2017 in New York City. For the first time, Twitter will showcase new original content offerings and live programming to brands and agencies entering the 2017 upfront season. "We have made major investments in video over the past few years, and being able to present the breadth, depth and quality of that content at the Newfronts is the ultimate culmination of those efforts," said Matthew Derella, VP of Global Revenue & Operations at Twitter. "In 2017 and beyond, we are investing further in the video viewing experience, content development and collaborations, and video solutions for advertisers and we are excited to tell that story to the industry." Video consumption on Twitter continues to steadily increase and is the platform's largest revenue generating ad format. In less than a year, Twitter has innovated with top premium publishers and digital creators to produce and scale diverse content across top verticals including entertainment, news and sports. This includes NFL #TNF games and eSpors, comprehensive live news and political coverage of the 2016 presidential race with partners including Bloomberg, BuzzFeed News and PBS NewsHour, and live entertainment initiatives such as the Golden Globes red carpet and Rogue One: A Star Wars Story Q&As with the cast. In the fourth quarter of 2016, more than 600 hours of live premium video was streamed on Twitter from content partners across roughly 400 events, attracting 31 million unique viewers. This averaged approximately 50 hours of live programming per week, half of which was regularly scheduled programming. Live premium content partners saw a global impact, with approximately 33% of unique viewers outside the US, and reached younger audiences, with approximately 50% of viewers under the age of 25. About Twitter, Inc. About the Digital Content NewFronts
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/twitter-announces-first-ever-participation-in-digital-content-newfronts-offering-slate-of-digital-video-and-original-programming-300424606.html SOURCE Twitter, Inc. |