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Sitecore and Americaneagle.com Announce Successful Implementation of Samaritan Health Services' Flagship Digital PropertySAUSALITO, Calif., March 16, 2017 /PRNewswire/ -- Sitecore®, the global leader in experience management software, announced that its partner, Americaneagle.com has successfully implemented a new digital hub for Samaritan Health Services, a not-for-profit regional health system serving 290,000 Oregon residents. "The last time we designed and launched a new site was in 2009," says Evonne Walls, Marketing and PR Director at Samaritan Health Services. "By 2015, our internal clients were complaining about the site, and with one look at our competitors, we knew it was time for a change." Current State Key elements of the new digital hub:
After launching 11 digital properties in just under one year, the Samaritan Health Services team saw increased sales lead generation and conversion, improved Customer Satisfaction (CSAT) suvey results, and reduced customer churn. Future State "We are starting to optimize the site for conversions and profile tracking," says Tim Ahlenius, Director of Experience Marketing, Americaneagle.com. "In addition, we are mapping macro and micro conversions for engagement value, so we can eventually use Sitecore Path Analyzer to show which areas of the site need focus." "Further, we used Sitecore Business Optimization Services (SBOS) to create five personas, from patient to job seeker, and made the decision to implement Sitecore Experience Database™ as part of the core environment," added Ahlenius."With Sitecore tools in mind, we built a 'crawl, walk, run' model to get users proficient on the platform." "We're thrilled with the results we've seen to date and are excited about what's yet to come," said Walls. "Americaneagle.com really knew how to bring the best of Sitecore to us, which helps Samaritan deliver not only excellent patient care, but a terrific digital experience for our site visitors." About Sitecore Contact Sitecore and The Sitecore Experience Platform are either registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice. © 2017 Sitecore Corporation A/S. All rights reserved.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sitecore-and-americaneaglecom-announce-successful-implementation-of-samaritan-health-services-flagship-digital-property-300424524.html SOURCE Sitecore |