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CashStar to Host New Marketing Technologies Tech Tour at ShoptalkCashStar, the industry-leading provider of prepaid commerce solutions, will host a New Marketing Technologies Tech Tour at Shoptalk, being held March 19-22 in Las Vegas. The hour-long tech tours will provide a curated, efficient and educational view of technology solutions and providers at the show, covering categories of specific interest to retailers and brands, such as Mobile Innovation and Personalization. CashStar's Vice President of Worldwide Sales, Dan Farrell, will highlight CashStar Product eGifting, a new solution that enables online shoppers to digitally send physical gifts by email directly from a retailer's e-commerce site, enabling them to grow revenue and reduce costly product returns. He will also discuss how brands such as Nordstrom are already experiencing success with this feature.
Shoptalk is the blockbuster retail and e-commerce event. In its second year, the show will cover the rapid evolution of how consumers discover, shop and buy-from new technologies and business models to changes in consumer preferences and expectations. With more than 5,000 expected attendees, the show brings together large retailers and brands with startups, tech companies and investors for three days of compelling presentations, networking and a wide range of exhibitors.
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