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Pepperdine University Raises Upwards of $500,000 on First-Ever Giving Day
[March 10, 2017]

Pepperdine University Raises Upwards of $500,000 on First-Ever Giving Day

Pepperdine University called on each member of its global community to give back on the University's inaugural Pepperdine Giving Day, "Give2Pepp." Building upon the University's time-honored tradition of generosity, the University community united in supporting future generations of Waves on March 8, 2017 raising upwards of half a million dollars in 37 hours.

A total of $562,049 was raised in 2,840 onsite and online gifts of five dollars and greater. Of the total, $241,500 put forth through 17 University-wide matches and challenges drove participation from Pepperdine students, alumni, and friends.

Pepperdine Fund director Cynthia Ware shares, "Through a multi-pronged effort across all five of Pepperdine's schools, with a focus on social media and gamification of donor goals, we were able to exceed our participation goal by almost two hundred percent. We aim to build upon this engagement to ensure that every Giving Day is more successful than the last. Give2Pepp's success is not only a testament to our efforts but to the Pepperdine community's dedication to future generations of Waves."

Give2Pepp's primary goals were to heighten alumni engagement and to strengthen the student experience through giving. Messaging also emphasized that all students benefit from the resources harnessed from small annual gifts, especially through student scholarships -- an estimted 75-80% of all undergraduate students at Pepperdine receive some type of financial aid.

Additionally, Pepperdine community members had the option to donate to any of hundreds of designations spanning from Pepperdine's top-ranked International Programs division, to its Center for Women in Leadership, to each of its 17 men's and women's NCAA Division I intercollegiate sports teams.

Pepperdine president Andrew K. Benton shares, "Giving Day is an opportunity to honor the people and programs that inspire and shape the Pepperdine experience. I could not be prouder of those who participated in Give2Pepp and made it an enormous success. Lives are changed for the better at Pepperdine-and that is a cause that deserves our ongoing investment."

Give2Pepp's 37-hour giving window (from 9 AM PT on Tuesday, March 7 to 10 PM PT on Wednesday, March 8, 2017) honored Pepperdine's 1937 founding and allowed for global participation across the University's seven international campuses.

Final donor and dollar totals will be available on March 24, 2017. For more information about Pepperdine Giving Day and the giving challenges, visit

About Pepperdine Giving Day

Pepperdine Giving Day calls on each member of the global Pepperdine community to give back on one extraordinary day. Building upon the University's time-honored tradition of generosity, we invite you to join together to support future generations of Waves with an enduring gift. Thanks to the generosity of a select group of donors, your gift will multiply in impact when you #Give2Pepp. To learn more or to give visit

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