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Children's Hospital Los Angeles Partners with the Barbara Sinatra Children's Center for its #MakeMarchMatter Fundraising Campaign
[March 02, 2017]

Children's Hospital Los Angeles Partners with the Barbara Sinatra Children's Center for its #MakeMarchMatter Fundraising Campaign


Children's Hospital Los Angeles (CHLA) has partnered with the Barbara Sinatra Children's Center (BSCC) in conjunction with CHLA's Make March Matter™ fundraising campaign. The goal is to raise at least $250,000 during the month of March in the Coachella Valley in support of services for children and families at CHLA and BSCC.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170302006528/en/

2017 Children's Hospital Los Angeles Make March Matter campaign ad. (Graphic: Business Wire)

2017 Children's Hospital Los Angeles Make March Matter campaign ad. (Graphic: Business Wire)

"We are thrilled the desert communities have joined us in helping to raise funds to serve more children who need the invaluable expert care that CHLA and BSCC provide," says Dawn Wilcox, vice president corporate partnerships at CHLA. "We're off to a great start thanks to community donors who have already committed in excess of $100,000 to ensure the campaign's success."

This campaign is uniquely targeted to the residents, businesses and community in the Coachella Valley. All of the money raised in the desert will go towards covering services at the BSCC while increasing capacity within the Audrey Hepburn CARES Center at CHLA to allow the program to expand at both institutions. Both centers focus on the needs of children suffering the effects of abuse and neglect, and those who are at risk to be abused. The CARES Center and BSCC collectively treat more than 1,200 childen each year. Additional funding will help patients receive child-appropriate care more quickly, reduce delays in child abuse investigations, protect more children who have suffered abuse and support a more streamlined return home for those who are found to not have abuse.



To inspire donors, the H.N. and Frances C. Berger Foundation has pledged a $75,000 matching grant in addition to a few individual donors who have stepped up to kick off the campaign.

"This campaign comes at a critical time for us. We are seeing more cases each month and more overall children each year at the Barbara Sinatra Children's Center," says John Thoreson, CEO of BSCC. "We are so grateful to the doctors and the staff at CHLA, especially Dr. Karen Imagawa, who directs programs at both locations. Thanks to her leadership, we can treat these vulnerable children compassionately, efficiently and with the best medical expertise available."


Coachella Valley businesses supporting the MMM campaign include:

California Desert Association of REALTORS®
Carl's Jr.
Fitz in the AM
Flooring Innovations
H.N. & Frances C. Berger Foundation
KMIR
Miramonte Resort and Spa
Ralph Lauren (El Paseo)
Saks OFF 5th Palm Desert
The River at Rancho Mirage
The Westfield Mall Palm Desert

Audrey Hepburn CARES Center

The Audrey Hepburn CARES Center at Children's Hospital Los Angeles was initially established in 1994 in response to the growing commitment to provide comprehensive, high-quality child abuse evaluations in a caring, "child-friendly" environment. Since its inception, the CARES team has expanded from a primary focus just on the identification of child abuse into a multifaceted multidisciplinary child maltreatment center encompassing identification, treatment, medical follow-up care, prevention, education, advocacy, and research in the field of child abuse and neglect.

The CARES team is the only child abuse team in Southern California with Board certifications in child abuse, general pediatrics and developmental-behavioral pediatrics, which enables a more comprehensive assessment in all child abuse cases. This specialized training allows the CARES Center to provide comprehensive care to our community's large population of children with developmental disabilities, a group that is at a higher statistical risk for child abuse. The Center also provides a special focus for children in foster care, infants/children with failure to thrive, and education of caregivers and health care providers regarding the effects of toxic stress/trauma (e.g., child maltreatment) on the developing brain and how that impacts behavior, development, and the social and emotional well-being of a child. While the effects of childhood trauma can be profound, they can be minimized and the children can recover.

Barbara Sinatra Children's Center

Founded in 1986 by Barbara and Frank Sinatra, the nonprofit 501c(3) Barbara Sinatra Children's Center at Eisenhower Medical Center provides counseling for victims of physical, sexual and emotional child abuse. Approximately 90 percent of BSCC's budget comes from the generosity of a caring, worldwide community, fundraising events and charitable organizations. This heartfelt support ensures that children are counseled regardless of a family's ability to pay.

Make March Matter

Make March Matter is an annual fundraising campaign that builds awareness and support for children's health in Los Angeles. The campaign supports Children's Hospital Los Angeles-a nonprofit pediatric academic medical center dedicated to offering more than 350 programs and services to help the health of children. The goal of the campaign is to raise money in support of the Helping Hands Fund, which helps Children's Hospital Los Angeles ensure that all of its pediatric patients receive the critical lifesaving care they need.

About Children's Hospital Los Angeles

Children's Hospital Los Angeles is dedicated to creating hope and building healthier futures for children. Founded in 1901, CHLA is one of the nation's leading pediatric academic medical centers and is acknowledged worldwide for its leadership in pediatric and adolescent health. The hospital relies on the generosity of the community to support its groundbreaking pediatric research and the complex care it provides for critically ill and injured children.


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