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Zeta Global Recognized by The Relevancy Group as Industry Leader for the Fourth Consecutive YearNEW YORK, March 2, 2017 /PRNewswire/ -- Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has been recognized as the industry leader by The Relevancy Group. For the fourth year in a row, Relevancy cited Zeta's ability to deliver on its mission of practical innovation and client success. For the first time, Zeta has been recognized as the number one ESP platform and the recipient of two Gold Client Satisfaction awards in both Product Innovation and Omni-Channel Marketing for its third consecutive year. The company was also awarded a Silver Client Satisfaction award in Campaign Execution and Infrastructure. "Last year, Zeta doubled down on our commitment to ZetaHub, our marketing technology platform, and delivery of world class strategic and managed services through internal investment and the acquisition of the Impact division of Acxiom Corp (AXMM: OTC)," said David A. Steinberg, Zeta Global Co-Founder and CEO. "It is an honor to be recognized by David Daniels, and his well-regarded team at The Relevancy Group, as the market leader. This recognition is particularly rewarding because David and his team solicit deep input from clients. Everything we've built over the past 10 years has been to help our clients win in a competitive and shifting marketing ecosystem." Since the 2016 report, Zeta has made major advancements to the ZetaHub, integrated the eBay Enterprise CRM division and taken the company's assets and capabilities to a new level through its acquisition of Acxio Impact and strategic partnership with Acxiom Corp. Today, the Company's marketing cloud powers customer acquisition and CRM marketing programs for the world's leading blue-chip brands. "Zeta customers are a large and diverse crowd who reported overwhelmingly high levels of satisfaction with the ZetaHub," said David Daniels, CEO and Founder of The Relevancy Group. "We particularly loved the Hub's reporting, analytics and machine learning-driven contextual product recommendations. For the first time, the company earned almost perfect marks in the area of product innovation as Zeta has delivered on its mission to integrate the best of Zeta, eBay CRM and Acxiom Impact into the platform." The Relevancy Ring report combines a January 2017 executive survey of 431 email marketers; documented ESP demo of four use cases, a vendor questionnaire that captures nearly 300 data points; and on-one-one phone interviews with marketers who use their tools. Zeta Global was placed in the Leader Ring side-by-side with other marketing cloud behemoths such as IBM Marketing Cloud, Epsilon, PostUp and Experian Marketing Services. About Zeta Global: About The Relevancy Group:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/zeta-global-recognized-by-the-relevancy-group-as-industry-leader-for-the-fourth-consecutive-year-300416802.html SOURCE Zeta Global |