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New AppDirect Survey Data Shows SMBs Seeking Help to Get the Cloud Services They NeedSAN FRANCISCO, Feb. 23, 2017 /PRNewswire/ -- New survey results released today from AppDirect, the leader in cloud service commerce, revealed that while a majority (61%) of U.S.-based small businesses want to use more cloud services, nearly three-quarters are overwhelmed by their choices and need help. When it comes to buying software, a whopping 85% want to talk to a real person who can help them and answer their questions. With end-user spending on public cloud services expected to grow to more than $216 billion in in the U.S. alone by 20201, service providers and resellers have a remarkable opportunity to become the trusted advisors to businesses looking for guidance on transforming their businesses in the cloud. In fact, according to AppDirect's data, while roughly half (49%) of small businesses buy their software from individual software vendors, the other half (48%) buy their software from either their internet and/or telecom service providers (27%) or a local IT reseller (21%). For companies looking to sell cloud services to their business customers, AppDirect's survey also reveals:
A full report on AppDirect's SMB Cloud Service Adoption Survey can be found here. Survey Methodology AppDirect commissioned Regina Corso Consulting to conduct a survey of IT decision makers in small companies in the United States. IT decision makers were defined as those who make all the decisions regarding IT for their companies, or make almost all the decisions and have a large say in the ones they need approval for. Small businesses were defined as business with 250 employees or less. A total of 500 IT decision makers were surveyed –200 in companies with between one and 10 employees, 200 in companies with between 11 and 100 employees, and 100 in companies with between 101 and 250 employees. This online survey was conducted between November 29 and December 7, 2016. About AppDirect AppDirect is the cloud service commerce leader, making software and products accessible to businesses globally. The AppDirect cloud service commerce platform unites providers, developers, and business consumers into a single ecosystem for buying, selling and managing cloud services, ultimately helping businesses gain access to the services they need to thrive. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Comcast, ADP, Zendesk, Deutsche Telekom and others – connect more than 30 million businesses to solutions from Microsoft, Google, GoDaddy, and more. AppDirect is headquartered in San Francisco with 13 global offices. Contact: 1 Gartner, Forecast: Public Cloud Services, Worldwide, 2014-2020, 4Q16 Update, 17 January 2017
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-appdirect-survey-data-shows-smbs-seeking-help-to-get-the-cloud-services-they-need-300412285.html SOURCE AppDirect |