|[February 15, 2017]
Expo 2020 Dubai Partners with SAP to Create 'Made-For-You' Experience for Millions of Visitors
2020 Dubai has partnered with software solutions firm SAP (News - Alert) to deliver
tailor-made experiences to the millions of people set to visit the
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SAP signs up as Expo 2020 Dubai's Innovative Enterprise Software Partner (Photo: ME NewsWire)
Under the deal, SAP will ofer real-time technology to enable organisers
and exhibitors to analyse instantly data that predicts visitor trends
and personalises each individual's experience.
That kind of bespoke interaction is believed to be unique for a global
event on this scale.
It could, for instance, see visitors be informed of the quickest route
to their preferred pavilion, with suggested stops along the way.
Such insights will be used to ensure a 'made-for-you' experience in
other parts of their Expo journey, including hospitality, travel and
The partnership will help deliver an exceptional experience for each
SAP global CEO, Bill McDermott, said: "Across mega-events such as
previous World Expos, the Olympics and Super Bowl, SAP has the global
experience and future-ready technology to co-innovate with Expo 2020
Dubai as one of the world's most technologically-advanced mega-events.
"SAP will enhance the customer journey, help Expo 2020 Dubai 'run
simple' and support Dubai as one of the world's most innovative and
leading smart cities."
As the Innovative Enterprise Software Partner, SAP is the event's first
international Premier Partner and more partnerships, in technology and
other areas, are expected to be announced in the near future.
The first World Expo to take place in the MEASA region (Middle East,
Africa and South Asia) will open its doors in Dubai on 20 October, 2020
and is expected to attract millions of visitors to a festival of new
ideas and innovations that it is hoped will trigger a new global
momentum of collaborative progress.
*Source (News - Alert): ME
View source version on businesswire.com: http://www.businesswire.com/news/home/20170215005544/en/
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